This holiday season, Swedish brand CDLP is shaking up gift-giving with a cool new AI-powered campaign created by Stockholm’s creative AI studio, Copylab. Instead of the usual snowy scenes and cozy fireplaces, CDLP dives into a world of lavish living rooms, indoor pools, and piles of presents.

The CDLP’s holiday collection features their classic essentials made from sustainable materials like Tencel lyocell and organic cotton. Think comfy, stylish underwear, loungewear, and socks—the perfect gifts for those who appreciate quality.

Check it out below: