Casablanca Paris Unveils Fall/Winter 2024 Campaign
by Adriano Batista
Casablanca Paris’ latest campaign takes a fresh look at the enduring appeal of ancient Greece. Building on the themes of its Fall/Winter 2024 runway show, the campaign blends classic Greek mythology with a modern twist.
Inspired by the psychedelic experiences of Eleusis, the campaign features models as otherworldly figures, channeling the energy of Greek gods and heroes. With a mix of ancient and futuristic visuals, the campaign explores the idea that the past can inspire and influence the present.
Designer Charaf Tajer says the campaign reflects his lifelong interest in beauty and the power of ancient wisdom. By combining Greek mythology with pop culture references, like ’90s music videos and Björk’s “Venus As A Boy,” Casablanca Paris creates a unique and visually striking world.
Check it out below:
CREDITS
Creative Director – Charaf Tajer
Director – Frédéric de Pontcharra
1st Photographer – Corentin Leroux
2nd Photographer – Fiona Torre
Styling – Helena Tejedor
Set Designer – Felix Gesnouin
Models – Adam Castellano, Mamuor Majeng, Georgia Palmer, Mary Ukech, Alex Consani, Rolf Schrader, Tida Rosvall
Casting – Establishment New York
Video Production – Mynd C/o Wanda Productions
DOP – Nathaniel Aron
Executive & Post Producer – China Presles
VFX Studio – Orage
Editors – Antoine Deslandes, Hervieu
Colorist – Nicolas Gautier
Photography Production – Producing Love
Retouching – Atelier 99
Hair – Karim Belghiran
Makeup – Stephanie Kunz
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