CAMPERLAB Sheds Its Skin: A New Logo and Paris Fashion Week Debut
by Adriano Batista
CAMPERLAB is evolving, and its latest transformation comes with teeth. The Spanish brand has unveiled a sharp new visual identity, created with Milan’s Giga Design Studio, that trades familiarity for something more unsettling. Inspired by reptiles (quiet, dangerous, and always watching), the redesign twists typography into a distorted emblem of CAMPERLAB’s growing ambitions.
The new logo is austere, angular, and deliberately off-kilter. A custom typeface with razor-edged serifs and exaggerated contrasts gives the brand name an almost predatory presence. But the real statement lies in the monogram: a double “C” where the inner letter is swallowed by the outer curve, like a snake’s hinged jaw mid-strike. It’s a fitting symbol for a brand in flux: CAMPERLAB began as a footwear experiment and has since morphed into a full-fledged fashion force with its own skewed perspective.
On June 26, CAMPERLAB will debut its Spring/Summer 2026 collection at Paris Men’s Fashion Week, its first show under the new identity. If the logo is any indication, expect the unexpected: shapes that bend, details that unsettle, and a vision that refuses to sit still.
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