CAMPERLAB Opens Its Doors at New Store in Paris
by Anna Barr
In Paris’s trendy Le Marais district, CAMPERLAB has opened its first standalone store specializing in ready-to-wear, accessories, and unisex footwear. Situated at 15 rue Debelleyme, the Spanish house offers an immersive experience into their universe.
Industrial textures and CAMPERLAB’s raw architectural concept are incorporated into the store design. Traditional crushed concrete has been turned into a component that conveys dynamism and transition by Harry Nuriev, the founder and creative director of Crosby Studios. Nuriev investigates how commonplace items may be rethought and repurposed to produce a different perception by incorporating shoes into the rough roughness of the concrete.
The space extends to Nuriev’s “Transformism” ideology, which changes how space is perceived by transforming familiar objects and materials. The shoes’ lightness and dynamism combine with the crushed concrete, which stands for solidity and strength, to create a distinctive contrast.
Additionally, CAMPERLAB has launched its new CAMPERLAB.COM website. Created with Giga Design Studio, the digital sphere blends sophisticated functionality with brutalist online design.
Check it out below:
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