Calvin Klein presents a new chapter of the #mycalvins movement
by Adriano Batista
This Fall/Winter 2021 season, Calvin Klein presents the most recent chapter of the #mycalvins movement, a multimedia campaign that develops the firm’s desire to explore self-expression through the language we use and the clothes we wear.
Photographers Renell Medrano and Hong Jang Hyun, along with director duo rubberband., capture an international cast of artists, creatives and thinkers comprised of Kaia Gerber, Francesca Scorsese, Damson Idris and Moses Sumney among others. Vignettes of each talent illustrate elements of individual expression of language in the real world: the development of daily routines, daydreaming, talking to oneself, poetry, storytelling…
The collection is made up of modern and elevated basics, with an emphasis on comfort and minimalism. For underwear, the Modern Cotton line provides designs of soft cotton and stretch fabrics, which stand out for their iconic waist with the Calvin Klein logo. In the Jeans line, the sweatshirts and t-shirts celebrate the brand’s classic monogram print, while also introducing new denim garments inspired by the 90s.
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