Burberry’s Festival Campaign Celebrates British Music Culture
by Adriano Batista
Burberry taps into the spirit of festival season with a new campaign that feels more like a backstage pass than a traditional fashion shoot. Under Daniel Lee’s direction, the brand brings together icons like Liam Gallagher and Goldie alongside rising stars such as Loyle Carner and Chy Cartier, all united by their connection to British music and Burberry’s place within it.
“This campaign is like a collage,” says Lee, describing the mix of candid portraits and short films that capture artists and fans in their element. Shot by photographer Drew Vickers and director Kim Gehrig, the imagery leans into the raw energy of festivals, sound systems, muddy fields, and the kind of off-duty style that has made Burberry a festival staple since the ’90s.
The clothes are built for real life. Highland bags with weatherproof jacquard checks, packable capes, and rubber Marsh boots nod to unpredictable British summers. Mini kilts, Harrington jackets, and washed satin trenches mix with ’90s-inspired styling: check shirts worn open, belts cinched over baggy tees. Even the Knight emblem, an ’80s archival detail, returns on tees and accessories.
Check it out below:
BALENCIAGA MUSIC | BRITNEY SPEARS SERIES
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