Burberry has today unveiled elements from its first straight-to-consumer collection, including a preview of the new advertising campaign launching on 19 September after the Burberry show, and the announcement of a new collaboration with The New Craftsmen.
Featuring new British cast members Jean Campbell, Cavan McCarthy and Alex Dragulele, the ad campaign previews looks from Burberry’s September collection which is influenced by Virginia Woolf’s Orlando, contrasting masculine and feminine styles across different periods in history.
In celebration of the highly crafted new collection, Mario Testino has also captured a series of portraits of Burberry artisans, the men and women from mills and factories across England, Scotland, and Italy whose passion and skill contribute to making Burberry’s products. To launch the campaign, Burberry has revealed a portrait of the pattern maker for its newest bag, The Bridle.
Burberry also announce its partnership with The New Craftsmen today. The partnership, launching on the evening of the Burberry show, will see some of Britain’s finest craft makers bringing the inspiration behind the collection to life through a daily changing programme of activities and installations within the brand’s new show venue in London.
“This campaign reflects a collection inspired by Virginia Woolf’s Orlando and also sets out to honour the many skilled craftspeople who work on Burberry’s iconic products. I am therefore very proud to be sharing Mario Testino’s incredible portraits of Jean Campbell, Cavan McCarthy and Alex Dragulele, which we have set alongside portraits of our talented Burberry artisans. In this spirit of honouring contemporary artisanal excellence, we are also proud to announce an exciting collaboration with The New Craftsmen as part of our September presentation during London Fashion Week. Just as Virginia Woolf’s Orlando is both a love-letter to the past and a work of profound modernity, this week-long exhibition aims to nod both to the design heritage that is so integral to Burberry’s identity, and to some of Britain’s most exciting creators, and the innovation and inspiration behind their work.” – said Christopher Bailey, Burberry Chief Creative and Chief Executive Officer.
The partnership continues to explore the universe of the London label founded by Sofia Prantera, which has built its identity by combining classical art references with counterculture and an irreverent attitude rooted in urban culture.
The shift comes with a new identity, a new headquarters, and a corporate reorganisation in which Águeda Amiano and María Fitz-James Stuart remain at the helm.
From skate culture and American suburbia to a new campaign for Bershka and Aries. Ed Templeton is taking over Barcelona with “Tomorrow Never Comes”, less a retrospective than an ongoing conversation between past and present. Free to visit from 10–20 September at Espai Metrònom.
Ann Demeulemeester unveiled its Fall/Winter 2026 campaign, shot by Nikolai von Bismarck, styled by Elodie David, and creatively directed by Stefano Gallici.
We sat with the talented Amsterdam-based designer to discuss the inspiration behind his latest collection, promoting tolerance through clothing, and why fashion still has such a problem with larger bodies.
Camiel Fortgens returned to Amsterdam Fashion Week with a Spring/Summer 2027 show set in an unexpected but familiar place: an Albert Heijn supermarket after closing hours.
Acne Paper Palais Royal has opened Rodeo, an exhibition of seventy-seven vintage photographs by Bruce of Los Angeles, curated by Vince Aletti and drawn from his private collection.
Moncler has revealed the story of its relationship with New York through New York in Moncler, a city-wide public exhibition running from 9 to 13 September.
There’s a particular kind of momentum that happens when someone finds their place in a scene, and DJ ENGALANAN has been moving with that energy for a few years now.
Walter Van Beirendonck and Eastpak have expanded their long-running collaboration for Fall 2026, building on the legacy of the Monster backpack first introduced in 2004.
Held at the Fondation Louis Vuitton on September 4, with Wisdom and Derek taking over as the opening hosts, the 2026 edition placed craft and savoir-faire firmly within the conversation around the future of fashion.
HOMME PLISSÉ ISSEY MIYAKE will present the second edition of Open Studio in London, in collaboration with Tate, introducing a capsule collection inspired by Henri Matisse’s The Snail.
COMME des GARÇONS Homme Plus has reinterpreted the Air Jordan 11 for FW26, sharpening the iconic basketball silhouette through the house’s approach to form and reduction.
For Issue 28, TRANSPARENCY, we explore the shifting relationship between what is revealed and what remains concealed, questioning ideas of authenticity, identity, vulnerability, and self-expression in an increasingly exposed world.
