Burberry releases a series of four short films that support the print campaign image to coincide with the launch of its Fall/Winter 2012 campaign shot by Mario Testino and featuring actress Gabriella Wilde and musician Roo Panes.


We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way. Using London as the backdrop, we shot the series of cinematic, emotive black and white images and short films with the incredibly talented Gabriella Wilde and Roo Panes, who effortlessly bring the campaign and our collections to life across all of our platforms.” – Christopher Bailey, Burberry Chief Creative Officer


You can watch the Fall/Winter 2012 image campaign here.