Braun – Return of an icon
by Adriano Batista
In 1989 Braun launched their first analogue wristwatch, the AW 10. Dietrich Lubs and Dieter Rams wanted the AW 10 to reflect their vision of creating a watch that displayed the time in the most functional way possible and embodied all their design principles.
1991 then saw the release of the AW 50 which took the idea of ‘less but better’ one step further with the removal of numbers and the minute track, as well as simplifying the bezel. A date function was also introduced, indicated by a red chevron which would become an iconic feature of Braun watches for decades to come.
As a celebration of the timeless appeal and iconic status of these watches, both are to be relaunched, with every detail an exact match of when originally launched.
2017 is a historic year. After years of absence, Braun has commissioned Dietrich Lubs to design an evolution of these 2 icons, to create a watch which utilizes the advancements in material and manufacturing techniques to produce a watch for the contemporary watch market.
Triviality by Le Fix
Introducing Peiyang Zou
Our photographer Emil Huseynzade went backstage at ModaLisboa to capture the menswear looks from SANGUE NOVO, in exclusive for Fucking Young!
Zach Delf photographed by Sanem Ozman and styled by Talia Voon, in exclusive for Fucking Young! Online.
For its Spring/Summer 2026 collection, Rhude explores the idea of the Renaissance Man.
Trashy Clothing’s Spring/Summer 2026 collection is called “Bikini Diplomacy.” It begins with a feeling of déjà vu.
Sandro Vepkhvadze photographed and styled by Beka Gulva, in exclusive for Fucking Young! Online.
Duran Lantink’s first collection for Jean Paul Gaultier is called “JUNIOR.”
With this collection, Ludovic de Saint Sernin crowns a new aristocracy. In this world, elegance is a form of liberation, sensuality is power, and the ultimate luxury is belonging.
Maison Kitsuné presents its SS26 collection, titled Voyage Vestiaire. This season marks the debut of the house’s new Creative Director, Abigail Smiley-Smith.
Lacoste’s Spring/Summer 2026 collection, The Locker Room, shows us the moment when each player steps into their purpose.
Alessandro Michele unveils his Valentino SS26 collection, “Fireflies,” a sartorial manifesto inspired by Pier Paolo Pasolini’s writings on finding light and desire in the dark.
Ann Demeulemeester is known for creating a strong contrast between structure and softness, but for Spring/Summer 2026, it was the softer side that came out.
We talked with HOLD NYC about how Hustlers redefines what it means to dress and to hustle today.
BOSS, in collaboration with the Aston Martin Aramco Formula One Team, is offering a new way to experience racing.
For her first-ever trainer collaboration, London-based designer Priya Ahluwalia has partnered with PUMA to reconsider the iconic Suede.
Photographer Angelo Pennetta captured DiMarco in the streets and small shops of the 11th arrondissement.
Artist Josué Thomas presents a photographic project titled I ♥ Paris (quand ce n’est pas la fashion week). It is a meditation on the city, focusing on the life that exists beyond its most famous events.
Guided by designer Daisuke Obana’s philosophy of deconstruction and reassembly, the capsule collection filters Baracuta’s British heritage through a minimalist and detail-oriented lens.
Kyle Ponte captured by the lens of Dylan Perlot and styled by Dina Vibes, in exclusive for Fucking Young! Online.
“Paul Smith Loves Barbour” offers twenty-three reimagined classics. It includes iconic coats, knitwear, and accessories.
The fashion label grounds presented its SS26 collection in a raw, brutalist parking garage during Paris Fashion Week. The setting set the tone for what was inside.
The act of getting dressed is a personal audition for the day ahead. We create a silhouette and try on different versions of ourselves until the look fits the part we want to play.
Luxury house TOM FORD, creatively directed by Haider Ackermann, presented its Spring/Summer 2026 collection at Paris Fashion Week.
For its Spring/Summer 2026 collection, Casablanca finds its rhythm in house music.
Eli Tuia, Santan and Tyler Matthews at People Agency shot by Abhishek Gambhir and styled by Coco Poco Loco, in exclusive for Fucking Young! Online.
Magma’s third edition is called “Archive of the Future.” It brings together twenty-five artists, writers, and composers.
For its ninth collection, Fear of God looks to baseball. This is not just a theme, but a core part of the brand’s vision.
For its Spring/Summer 2026 collection, KSENIASCHNAIDER makes its London Fashion Week debut.
Hugo Gonzalez, Sebastián Terranova, Miquel Villena and Nil Frago shot by Carlos Venegas and styled by Magda Rodriguez, in exclusive for Fucking Young! Online.
This season, Mr P. is telling a story with dogs. Their new campaign, “Man’s Best Friend,” focuses on four creative men and their pets.
Camper has reopened its main store in Barcelona. Located in the Eixample district, the space was redesigned by local designer Max Enrich.
