Brains and Pecs: A Menswear View at MQ Vienna Fashion Week
by Philippe Pourhashemi

Gathering more than 10.000 visitors each season, MQ Vienna Fashion Week is an important event for the Austrian capital, with a tent conveniently located in front of the prestigious Museumsquartier. Open to fashion insiders -as well as visitors who can purchase tickets to shows- MQ Vienna Fashion Week is anti-elitist and cosmopolitan, welcoming designers from Asia, Europe and South America, as well as local Viennese talent.
One of this year’s Artists-in-Residence hosted by Q21 -a cultural program that offers work spaces to artists and designers alike- was Bangkok-based Paul Direk, who delivered an energetic show focusing on deluxe sportswear and reworked tailoring. Body-conscious separates -such as shorts and fitted bikers- were paired with embellished and graphic sunglasses, while techno materials were used to craft kimono-inspired jackets or fitted blazers. Famous in Austria for its strong silhouette and nods to power dressing, Callisti is the label founded by Vienna-based designer Martina Müller. Her sharp jackets and narrow pants exuded confidence, with zips adding a graphic touch to minimalist outerwear. Also based in Vienna, Karin Oèbster’s KAYIKO presented directional looks for men, from oversize jackets and matching pants to voluminous knits and unusual shirts. Her conceptual clothes appeal to Vienna’s arty crowd, and she got her friends and clients to model for her, giving us an insight into the city’s creative types.
The Viennese understand luxury, but they are not afraid to make a statement either. While the retail scene caters for pretty much all sartorial tastes -from elegant and sophisticated boutiques to edgier and more directional spots- individuality seems to be the only rule, given the city’s tolerant and even permissive vibe. Piotr Paulson, whose collection dealt with punk fetish while showcasing clothes on different body types, struck the right balance between utilitarian and intricate, functional and sensual. Bondage-inspired pants were the show’s standout pieces, with man-made fabrics sending us back to our cherished 1990s. Naughty, but smart, too.
Take a look at some of the menswear looks below:










Photos by Thomas Lerch
www.mqvfw.com
Roberto Cavalli Spring/Summer 2017
KENZO x H&M Campaign Preview
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
The first instalment of the “América” collection by Mexican-American designer Willy Chavarría has arrived in stores.
Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.
Sergio Solís photographed by Pablo Castillo and styled by Joel Pardo, in exclusive for Fucking Young! Online.
Carne Bollente’s latest collaboration, Never Enough, pairs the brand’s sex-positive designs with the work of Greek photographer Spyros Rennt.
Just easy chemistry between friends, spontaneous laughter, and the kind of moments that stick with you.
New York-based brand Supreme unveils on Instagram its latest collaboration, featuring designer Shayne Oliver.
Jacquemus unveiled its new campaign “Going Bananas for Jon”, starring The White Lotus actor Jon Gries shot in Los Angeles.
G-STAR is stepping into a fresh creative chapter with the appointment of Rushemy Botter and Lisi Herrebrugh as Creative Directors.
Fernando Casablancas photographed by Jorge Ewald and styled by Vitor Ferreira and creative direction by Pablo Quoos, in exclusive for Fucking Young! Online.
Trip Wilson at Soul Artist Mgmt shot by Giuseppe Falla and styled by Jay-Michael, in exclusive for Fucking Young! Online.
Pigmentarium’s Paradiso Limited Edition Vol. 3 is a summer mood in a bottle.
A full-day immersion into the vibrant crossroads of African and global electronic culture, where DJ sets collide with live mural paintings, fashion pop-ups, and an afterparty stretching into dawn.
Vincent Kponton at Tigers Management photographed by Illya Ovchar and styled by Ridvan Cavus, in exclusive for Fucking Young! Online.
Charles Jeffrey and Clash of Clans present their clothing and accessories collaboration.
D.N.I unveiled the lookbook for its latest collection titled “Mi abuelo murio bailando” (My grandfather died dancing), photographed by Raul Guillermo and styled by Paulo Ruiz Muñoz.
These shoes are made for movement, designed with technical skill and a clear sense of purpose.
DAVIDCATALAN unveiled its Spring/Summer 2025 campaign photographed by Dulce Daniel and styled by Paulo Cravo.
Aldin at Model Werk photographed by Sven Barucha and styled by Suzana Popa, in exclusive for Fucking Young! Online.
This May, Helsinki becomes the stage where fashion transforms into art.
AVGVST Jewelry just dropped its latest collection, Beads, shifting focus toward menswear and unisex pieces more than ever before.
Skincare shouldn’t be complicated. With AlumierMD, you get straightforward, science-backed products that deliver real results.
What is the aim of ROMBAUT, in the words of the designer, when presenting “CORE”? To strip things back to what matters most — community, creativity, and conscious design.
Characterised by its bold and strong image due to its visuals, the brand founded in Shanghai and based in London is considered to be one of the most avant-garde of the moment.
Danshan’s new collection HYPNOPOMPIA exists in that fleeting moment when you’re not quite asleep nor fully awake.