Brains and Pecs: A Menswear View at MQ Vienna Fashion Week
by Philippe Pourhashemi

Gathering more than 10.000 visitors each season, MQ Vienna Fashion Week is an important event for the Austrian capital, with a tent conveniently located in front of the prestigious Museumsquartier. Open to fashion insiders -as well as visitors who can purchase tickets to shows- MQ Vienna Fashion Week is anti-elitist and cosmopolitan, welcoming designers from Asia, Europe and South America, as well as local Viennese talent.
One of this year’s Artists-in-Residence hosted by Q21 -a cultural program that offers work spaces to artists and designers alike- was Bangkok-based Paul Direk, who delivered an energetic show focusing on deluxe sportswear and reworked tailoring. Body-conscious separates -such as shorts and fitted bikers- were paired with embellished and graphic sunglasses, while techno materials were used to craft kimono-inspired jackets or fitted blazers. Famous in Austria for its strong silhouette and nods to power dressing, Callisti is the label founded by Vienna-based designer Martina Müller. Her sharp jackets and narrow pants exuded confidence, with zips adding a graphic touch to minimalist outerwear. Also based in Vienna, Karin Oèbster’s KAYIKO presented directional looks for men, from oversize jackets and matching pants to voluminous knits and unusual shirts. Her conceptual clothes appeal to Vienna’s arty crowd, and she got her friends and clients to model for her, giving us an insight into the city’s creative types.
The Viennese understand luxury, but they are not afraid to make a statement either. While the retail scene caters for pretty much all sartorial tastes -from elegant and sophisticated boutiques to edgier and more directional spots- individuality seems to be the only rule, given the city’s tolerant and even permissive vibe. Piotr Paulson, whose collection dealt with punk fetish while showcasing clothes on different body types, struck the right balance between utilitarian and intricate, functional and sensual. Bondage-inspired pants were the show’s standout pieces, with man-made fabrics sending us back to our cherished 1990s. Naughty, but smart, too.
Take a look at some of the menswear looks below:










Photos by Thomas Lerch
www.mqvfw.com
Roberto Cavalli Spring/Summer 2017
KENZO x H&M Campaign Preview
From October 15, 2025, to January 25, 2026, the Maison Européenne de la Photographie (MEP) in Paris will host Tyler Mitchell’s first solo exhibition in France, titled Wish This Was Real.
MM6 Maison Margiela and Salomon present their Fall/Winter 2025 collaboration.
His work focuses not on the game itself, but on the culture that surrounds it.
Franz Vochezer at DSM MGMT photographed and art-directed by Caique Mendes, in exclusive for Fucking Young! Online.
In the sixth chapter of his PRO line, Xander Zhou turns his attention to the suit.
From October through December, loose silhouettes become the most versatile trend.
Dockers recently presented its “Always a Fit” campaign with an event called The Dockers House.
Kapten & Son has expanded its core range with the Essential Colours Collection.
Ruslan photographed by Alba Cámara and styled by Nora Hausmann, in exclusive for Fucking Young! Online.
8IGB Community Clothing presents its Spring/Summer 2026 collection, titled ANTITHESIS.
Adam Sattrup photographed and styled by Jacek Szopik, in exclusive for Fucking Young! Online.
Marine Serre presents the third chapter of her FW25 campaign. Titled “NIGHT IN SHANGHAI,” this final act builds on the themes of her Paris show, exploring illusion and emotion through a cinematic lens.
SATISFY and Oakley have reunited for their sixth collaboration.
Maison Kitsuné and the British heritage brand Hunter have joined for their first collaboration.
LOEWE and On present their Fall/Winter 2025 collaboration, featuring the first model they have designed together: the limited-edition Cloudsolo sneaker.
Burberry’s new campaign, “It’s Always Burberry Weather: Postcards from London,” celebrates its heritage in outerwear.
The long-running collaboration between Moncler and JW Anderson returns.
Yohei Ohno captured by the lens of Valeria Vargas and styled by Iris Lima, in exclusive for Fucking Young! Online.
This project builds on past apparel collections, reinterpreting the classic Nike Air Force 3 Low through NIGO’s unique perspective.
Designed by Eli Russell Linnetz in Venice Beach, the line is made in California and draws from a deep part of American memory: the surplus store.
A$AP Rocky and PUMA have released their latest and largest collection. The new line finds its inspiration in the Harlem jazz renaissance, mixing that era’s energy with modern streetwear.
The project, titled “Heart To Heart,” is built on a shared belief in creativity, individuality, and emotional well-being.
Bimba y Lola held an event at the Reina Sofía Museum in support of a new exhibition for the artist Maruja Mallo.
For its 65th edition, Lisboa Fashion Week asked a simple, radical question: what if we showed you the foundations instead of just the facade?
Marwan El Anbari and Hiago Paulino photographed by Joey Leo and styled with pieces from Lito Fine Jewelry, in exclusive for Fucking Young! Online.
This woven model is the latest addition to the Tormenta line, joining the original version and a semi-open style from the previous season.
This product represents a new idea of luxury, one built on absolute precision brought to everyday life.
Check out below the collection captured at VETEMENTS’ backstage, captured by Rita Castel-Branco, in exclusive for Fucking Young!
American designer Thom Browne presented his Spring/Summer collection during Paris Fashion Week.
Art lovers, save the date. Art Basel Paris 2025 arrives this October as a reaffirmation of Paris’s position in the global contemporary art world.