Brains and Pecs: A Menswear View at MQ Vienna Fashion Week
by Philippe Pourhashemi
Gathering more than 10.000 visitors each season, MQ Vienna Fashion Week is an important event for the Austrian capital, with a tent conveniently located in front of the prestigious Museumsquartier. Open to fashion insiders -as well as visitors who can purchase tickets to shows- MQ Vienna Fashion Week is anti-elitist and cosmopolitan, welcoming designers from Asia, Europe and South America, as well as local Viennese talent.
One of this year’s Artists-in-Residence hosted by Q21 -a cultural program that offers work spaces to artists and designers alike- was Bangkok-based Paul Direk, who delivered an energetic show focusing on deluxe sportswear and reworked tailoring. Body-conscious separates -such as shorts and fitted bikers- were paired with embellished and graphic sunglasses, while techno materials were used to craft kimono-inspired jackets or fitted blazers. Famous in Austria for its strong silhouette and nods to power dressing, Callisti is the label founded by Vienna-based designer Martina Müller. Her sharp jackets and narrow pants exuded confidence, with zips adding a graphic touch to minimalist outerwear. Also based in Vienna, Karin Oèbster’s KAYIKO presented directional looks for men, from oversize jackets and matching pants to voluminous knits and unusual shirts. Her conceptual clothes appeal to Vienna’s arty crowd, and she got her friends and clients to model for her, giving us an insight into the city’s creative types.
The Viennese understand luxury, but they are not afraid to make a statement either. While the retail scene caters for pretty much all sartorial tastes -from elegant and sophisticated boutiques to edgier and more directional spots- individuality seems to be the only rule, given the city’s tolerant and even permissive vibe. Piotr Paulson, whose collection dealt with punk fetish while showcasing clothes on different body types, struck the right balance between utilitarian and intricate, functional and sensual. Bondage-inspired pants were the show’s standout pieces, with man-made fabrics sending us back to our cherished 1990s. Naughty, but smart, too.
Take a look at some of the menswear looks below:
Photos by Thomas Lerch
www.mqvfw.com
Roberto Cavalli Spring/Summer 2017
KENZO x H&M Campaign Preview
Our photographer Emil Huseynzade went backstage at ModaLisboa to capture the menswear looks from SANGUE NOVO, in exclusive for Fucking Young!
Zach Delf photographed by Sanem Ozman and styled by Talia Voon, in exclusive for Fucking Young! Online.
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Sandro Vepkhvadze photographed and styled by Beka Gulva, in exclusive for Fucking Young! Online.
Duran Lantink’s first collection for Jean Paul Gaultier is called “JUNIOR.”
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Photographer Angelo Pennetta captured DiMarco in the streets and small shops of the 11th arrondissement.
Artist Josué Thomas presents a photographic project titled I ♥ Paris (quand ce n’est pas la fashion week). It is a meditation on the city, focusing on the life that exists beyond its most famous events.
Guided by designer Daisuke Obana’s philosophy of deconstruction and reassembly, the capsule collection filters Baracuta’s British heritage through a minimalist and detail-oriented lens.
Kyle Ponte captured by the lens of Dylan Perlot and styled by Dina Vibes, in exclusive for Fucking Young! Online.
“Paul Smith Loves Barbour” offers twenty-three reimagined classics. It includes iconic coats, knitwear, and accessories.
The fashion label grounds presented its SS26 collection in a raw, brutalist parking garage during Paris Fashion Week. The setting set the tone for what was inside.
The act of getting dressed is a personal audition for the day ahead. We create a silhouette and try on different versions of ourselves until the look fits the part we want to play.
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Eli Tuia, Santan and Tyler Matthews at People Agency shot by Abhishek Gambhir and styled by Coco Poco Loco, in exclusive for Fucking Young! Online.
Magma’s third edition is called “Archive of the Future.” It brings together twenty-five artists, writers, and composers.
For its ninth collection, Fear of God looks to baseball. This is not just a theme, but a core part of the brand’s vision.
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Hugo Gonzalez, Sebastián Terranova, Miquel Villena and Nil Frago shot by Carlos Venegas and styled by Magda Rodriguez, in exclusive for Fucking Young! Online.
This season, Mr P. is telling a story with dogs. Their new campaign, “Man’s Best Friend,” focuses on four creative men and their pets.
Camper has reopened its main store in Barcelona. Located in the Eixample district, the space was redesigned by local designer Max Enrich.
