Björn Borg x Craig Green Capsule Collection
by Adriano Batista
In an art gallery in central Stockholm tonight, Craig Green presented his new sportswear capsule collection in collaboration with sports fashion brand Björn Borg.
A suggestive art installation mixing light, shadows and fashion, worked as the setting for the launch of the Craig Green x Björn Borg FW16 capsule collection. Static models showcased the monochrome pieces in black and cream white from podiums around the set.
Award-winning London designer Craig Green has made a name for himself mixing minimal garments and dramatically sculptured body-pieces. His collection for Björn Borg marries the Green conceptual style with the function and performance of the Björn Borg heritage.
“It has been thrilling and intriguing to create sportswear for both men and women. When the Björn Borg team asked if I was up for the challenge I just couldn’t resist. Mixing my own style with the utilitarian beauty of the Björn Borg heritage has resulted in a collection that I am very proud of”. – said Craig Green
The collection consists of 20 pieces of clothing in off-white and black, and will be sold globally as of October 2016. Looks include padded trousers for men and women, performance running leggings and a lightweight technical raincoat with drawstring details, combining performance with fashionable sportswear in a conceptual mix.
PLAC Fall/Winter 2016
Opening Ceremony Fall/Winter 2016
The designs are a focused study, drawing inspiration from the college-sports culture of the American South.
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