BILLIONAIRE BOYS CLUB unveils the 2nd drop of its FW25 collection
by Adriano Batista
Billionaire Boys Club’s second drop for Fall/Winter 2025 is a celebration of Jamaican sound system culture, the raw energy of dancehall, reggae, and lovers rock that defined the underground scenes of the ‘70s and ‘80s. The collection blends the brand’s signature street-dandy, cosmic vibe with soulful nods to Kingston, London, and New York, where music and style have always collided.
This season takes cues from the “Rockers” era and the sharp, offbeat elegance of Caribbean dandies. It mixes sportswear tailoring, utilitarian workwear, and handcrafted details inspired by vintage record sleeves and DIY club flyers. The clothes walk the line between easy sophistication and bold attitude: loose silhouettes, patched knits, gradient hoodies, and graphic-heavy pieces that echo old-school vinyl artwork.
The campaign focuses on Ronald “Uncle Ronnie” Jarrett, a key figure in Jamaica’s sound system history. Shot documentary-style, it captures the warmth of homemade sound setups, the grit of soundclash flyers, and the golden light of the Caribbean, between ocean, city, and hills.
Check it out below:
On the Concept of MiMa
BILLIONAIRE BOYS CLUB unveils the 2nd drop of its FW25 collection
Billionaire Boys Club’s second drop for Fall/Winter 2025 is a celebration of Jamaican sound system culture.
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