BILLIONAIRE BOYS CLUB unveils its FW25 collection
by Adriano Batista
For Fall/Winter 2025, Billionaire Boys Club turns its focus to Jamaican sound system culture, drawing from the raw energy of dancehall, reggae, and lovers rock. The collection reflects the underground scenes of the ‘70s and ‘80s, mixing streetwear with Caribbean flair, where sportswear takes cues from vintage record sleeves and makeshift clubs.
The designs play with contrasts: utilitarian tailoring, relaxed fits, and handmade details that call back to soundclash flyers and studio gear. There are patched knits, gradient hoodies, and graphic pieces inspired by old vinyl artwork. The campaign features Ronald “Uncle Ronnie” Jarrett, a key figure in Jamaica’s sound system history, blending documentary-style shots with portraits that feel like a tribute to the scene’s roots.
Standout items include the Club Cracked Leather Varsity Jacket with textured patches, the Script Nylon Check Puffer Jacket in reworked tartan, and the Diamonds & Dollars denim sets, which twist workwear with playful prints.
Check out the campaign images below:
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“MiMa is first and foremost a space for discovery and inspiration. That was a core idea from the very beginning, both in the way we curated the selection and in how we designed the space itself.”
