Beside the Seaside: Wax Launches New Campaign
by Adriano Batista
Wax unveiled the second Drop of their SS24 collection, titled “Beside the Seaside”. The campaign captures the essence of a surfer’s adventure in search of the perfect wave, set along the stunning North Cornish coastline.
The collection introduces fresh lace and embroidery styles in short sleeve shirts, inspired by the success of their previous Tapestry Embroidery. The new prints, Summer Floral and Scenic, come in two cool colourways, adding a touch of summer to the lineup. The Porto shirt debuts as Wax’s first crochet piece, available in two different colours. It’s a relaxed style that fits the laid-back vibe of seaside life. Then there’s the Eldon jacket, a new design that’s perfect for the unpredictable coastal weather. It comes in Navy or Taupe Seersucker, ideal for those breezy evenings. Pair it with the Campbell or Alp Trousers for a relaxed, yet put-together look.
Check it out below:
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