Berner Kühl Spring/Summer 2025 Campaign
by Adriano Batista
Berner Kühl’s Spring/Summer 2025 campaign features photographer and model Jeremy Young, whose work brings the brand’s design philosophy to life through clean, thoughtful visuals. The collection is built around the idea of modular dressing, where materials and shapes interact in new ways. By reworking existing fabrics and exploring different silhouettes, Berner Kühl challenges the usual approach to fashion, encouraging a shift toward preservation and thoughtful consumption.
The use of deadstock fabrics is a key part of the collection, showing how creativity can thrive within limits. Each piece is made with care, designed to last both in style and function. This isn’t just clothing for the season—it’s clothing meant to endure. The collection reflects a commitment to resourcefulness and a belief that fashion can be both beautiful and responsible.
Check it out below:
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