Baracuta x Barbour: A Celebration of British Style and Subcultures
by Adriano Batista
Baracuta and Barbour join forces once again for a Fall/Winter collection that’s both a nod to the past and a fresh take on heritage classics. This collaboration goes beyond just creating clothes, it’s a story about community, music, and a shared love for all things British.
The collection centers around Baracuta’s legendary G9 Harrington jacket, a garment that’s been a symbol of British subcultures since the 1950s. From the Teddy Boys to the Britpop generation, the G9 has transcended trends and become a timeless piece.
This new range pays tribute to those who made the G9 their own, offering a wider selection of outerwear, apparel, and accessories that blend the aesthetics of both brands. Think Barbour’s signature wax cotton meeting Baracuta’s sharp tailoring, or the classic Bedale jacket getting a modern twist with a dog-ear collar. The collection doesn’t just mimic the past; it reimagines iconic pieces for the future.
The campaign itself is a visual love letter to Manchester, the birthplace of Baracuta. Shot in the city’s historic Northern Quarter, it features red brick streets and the remnants of industrial buildings, all paying homage to Manchester’s role as a cradle of British style and music. The campaign even draws inspiration from L.S. Lowry’s iconic paintings, with their stark industrial landscapes and “matchstick men.”
Check it out below:
The Art of Loss: Fatima Miñana Spring/Summer 2025
Ground Control: Marine Serre’s Fall/Winter 2024 Campaign
Sandro Vepkhvadze photographed and styled by Beka Gulva, in exclusive for Fucking Young! Online.
Duran Lantink’s first collection for Jean Paul Gaultier is called “JUNIOR.”
With this collection, Ludovic de Saint Sernin crowns a new aristocracy. In this world, elegance is a form of liberation, sensuality is power, and the ultimate luxury is belonging.
Maison Kitsuné presents its SS26 collection, titled Voyage Vestiaire. This season marks the debut of the house’s new Creative Director, Abigail Smiley-Smith.
Lacoste’s Spring/Summer 2026 collection, The Locker Room, shows us the moment when each player steps into their purpose.
Alessandro Michele unveils his Valentino SS26 collection, “Fireflies,” a sartorial manifesto inspired by Pier Paolo Pasolini’s writings on finding light and desire in the dark.
Ann Demeulemeester is known for creating a strong contrast between structure and softness, but for Spring/Summer 2026, it was the softer side that came out.
We talked with HOLD NYC about how Hustlers redefines what it means to dress and to hustle today.
BOSS, in collaboration with the Aston Martin Aramco Formula One Team, is offering a new way to experience racing.
For her first-ever trainer collaboration, London-based designer Priya Ahluwalia has partnered with PUMA to reconsider the iconic Suede.
Photographer Angelo Pennetta captured DiMarco in the streets and small shops of the 11th arrondissement.
Artist Josué Thomas presents a photographic project titled I ♥ Paris (quand ce n’est pas la fashion week). It is a meditation on the city, focusing on the life that exists beyond its most famous events.
Guided by designer Daisuke Obana’s philosophy of deconstruction and reassembly, the capsule collection filters Baracuta’s British heritage through a minimalist and detail-oriented lens.
Kyle Ponte captured by the lens of Dylan Perlot and styled by Dina Vibes, in exclusive for Fucking Young! Online.
“Paul Smith Loves Barbour” offers twenty-three reimagined classics. It includes iconic coats, knitwear, and accessories.
The fashion label grounds presented its SS26 collection in a raw, brutalist parking garage during Paris Fashion Week. The setting set the tone for what was inside.
The act of getting dressed is a personal audition for the day ahead. We create a silhouette and try on different versions of ourselves until the look fits the part we want to play.
Luxury house TOM FORD, creatively directed by Haider Ackermann, presented its Spring/Summer 2026 collection at Paris Fashion Week.
For its Spring/Summer 2026 collection, Casablanca finds its rhythm in house music.
Eli Tuia, Santan and Tyler Matthews at People Agency shot by Abhishek Gambhir and styled by Coco Poco Loco, in exclusive for Fucking Young! Online.
Magma’s third edition is called “Archive of the Future.” It brings together twenty-five artists, writers, and composers.
For its ninth collection, Fear of God looks to baseball. This is not just a theme, but a core part of the brand’s vision.
For its Spring/Summer 2026 collection, KSENIASCHNAIDER makes its London Fashion Week debut.
Hugo Gonzalez, Sebastián Terranova, Miquel Villena and Nil Frago shot by Carlos Venegas and styled by Magda Rodriguez, in exclusive for Fucking Young! Online.
This season, Mr P. is telling a story with dogs. Their new campaign, “Man’s Best Friend,” focuses on four creative men and their pets.
Camper has reopened its main store in Barcelona. Located in the Eixample district, the space was redesigned by local designer Max Enrich.
BERSHKA and RAL7000Studio have released the second part of their collaborative project, OUT OF CORE.
The Julian Zigerli and Soeder collaboration returns with a set of two bar soaps.
The tasteful experimentation of the whole collection leaves no reason to look away.
On a rainy Friday afternoon in Milan, as Fashion Week unfolded with its familiar rhythm, SUNNEI once again proved that its vision operates on a different plane.
