Balenciaga’s Olfactive Rebirth
by Adriano Batista
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension. It arrives more than seventy-five years after the house’s first perfume, Le Dix, and serves as a tribute to the power of time to transform and renew.
The collection honors the olfactive DNA established by Cristóbal Balenciaga, the Spanish couturier known for his technical mastery and sculptural silhouettes. It acts as both a tribute and a renewal, creating a dialogue between the house’s past and present. This effort redefines the ancient art of perfumery with the same radical approach that has always defined the brand.
This project began with a fifteen-year search by the house’s archivists, who eventually rediscovered a forgotten perfume bottle from 1947, the original Le Dix. That discovery became the blueprint for the new flacons. The refillable bottles feature a glass globular cap and a hand-tied ribbon, faithfully reproduced and encased in packaging etched with a patina of age. Modern technology was used to create this deliberate aging, giving character to the collection.
The fragrance box revives the original design of Le Dix, with its logotype resurfacing on the exterior. It is nestled within Balenciaga’s signature industrial grey packaging. Each item is made, sealed, and packaged in France.
The fragrances themselves deepen along a spectrum of intensity, from luminous clarity to smoke-tinted facets, culminating in an opaque, obsidian finale. This reflects the intensity that time can bring.
The ten individual parfums express a clash between the mastery of French perfumery and daring innovation. Precious fragrance oils collide with structure; tradition folds into invention. It is Balenciaga couture, bottled. Each scent reveals an unexpected facet, merging heritage techniques with high-tech signatures.
Check it out below:
The Balenciaga fragrance collection is available at the Balenciaga Fragrance Store at 10 avenue George V in Paris, as well as at select Balenciaga stores in Europe and North America and on balenciaga.com. It will then launch progressively in stores across the Middle East, Asia, and worldwide.
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