In a not-so-distant future, what was once considered ubiquitous—banal, even—is now rarefied, often only experienceable via simulation. Weather, for example, is machine-made or rendered digitally; snow is exotic. The term “winter” takes on a new meaning, although imbued with nostalgia for a time of predictable seasons.”

Balenciaga Winter 2022 is presented on an infinite white field, encapsulated with a protective glass screen. In this real-life 3-D live stream with a 360° view, we observe the idea of a season as we once knew it. Just as a souvenir snow globe preserves a memory, the impending present plays out within a manufactured storm, mapping past winters onto the next.