For his new collection for Balenciaga, creative director Demna Gvasalia took the presentation to a whole new level.
The show started outside with a red carpet in which Naomi Campbell, Offset, Elliott Page, or Cardi B participated, among other celebrities, wearing the designs of the firm, being live-streamed to those already inside the venue, and on social media. But once inside, a movie screen lit up to begin projecting an original episode of the mythical series, The Simpsons, in which Homer tries to fulfill his wife Marge’s dream by giving her a Balenciaga dress for her birthday. Marge tries to wear it for a whole day without staining it, knowing that in the end, she will have to return it for its very high price, but Demna Gvasalia, excited by this gesture, travels to Springfield, to turn Marge into the star of his show and taking all the neighbors to Paris to be models for a day.
After a year and a half of virtual catwalks due to the coronavirus pandemic and when numerous brands have already decided to return to “traditional” shows, Balenciaga showed that the alliance of digital and live experience can bring numerous and ingenious benefits to the industry of the fashion and it’s definitely here to stay.
Milan Fashion Week was the setting chosen by the Italian brand Moncler to present to the world its new collaboration with the singer and now designer Pharrell Williams.
Together they have designed a collection specializing… »
In a creative collaboration that signals a distinctive shift in the brand’s identity, DITA joined forces with BeGood Studios for their Fall/Winter 2023 Campaign.
Renowned production house CANADA teams up with Pull&Bear, choosing an airport where PB Airline takes off to spin a lighthearted tale that explores the timeless fabric in all its forms.
To capture the essence of this collection, the Hélas team ventured to the heart of Paris, making a pitstop at the legendary funfair in the Jardin des Tuileries.
In the Men’s SS24 Red September collection, we witness fashion as contemporary therapy, where the soul is turned inside out, and seams become expressions of the self.
This introspective journey invites us to dive deep into the human psyche, challenging the norms of our digital age and prompting reflection on our relentless pursuit of self-approval.
The lookbook for NAMESAKE’s FW23 collection, “Silk Road,” is out, and it’s all about capturing the essence of the sporting spirit and Y2K aesthetics that define the brand.
Daniel Lee – the new chief creative officer of Burberry Group showed his SS’24 collection for the house celebrating the British garden and modernizing the silhouette of Burberry’s key piece.
Actresses Úrsula Corberó and Greta Lee star alongside actor and brand ambassador Stéphane Bak in the new campaign that celebrates the symbiosis between LOEWE Perfumes and the natural world.
Within this proposed wardrobe, athletic silhouettes blend harmoniously with tailored outerwear, carefully combined to embody the brand’s universe, and made from washable linen, combined for the first time with graphic tees.
Bershka is hitting a milestone – it’s turning 25, and they’re celebrating in style with a limited edition capsule collection titled GENERATION BERSHKA.
Once upon a time… Explore the magical realm of fantasy conjured up in our latest issue TALES! Consider it your very own retreat from the chaos of everyday life, a safe haven to return to whenever you need a dose of whimsy and wonder.
