Balenciaga is launching the next phase of Balenciaga Music. A 360° experience, giving you the keys to the kingdom through innovative formats.

“Balenciaga Music was created to share my favorite musical artists and their personal tastes and influences. We have now expanded this project to give a more personal and complete music experience with exclusive content and interactive technology. To kick off this new chapter, we selected Archive, who made an 8.5-minute exclusive track, ‘Patterns,’ and a 7-hour playlist, each especially for Balenciaga.” – said Demna

Archive drops an 8.5-minute exclusive track, “Patterns,” and a killer 7-hour playlist, all tailor-made for Balenciaga. But here’s the kicker – you can’t just stream it. No, sir. The exclusive track is on an NFC chip, limited edition, and sewn into Balenciaga Music | Archive merch. Buy the gear, scan the chip with your phone, and boom – you’re at an original listening event, wherever you are.

Talking threads, we’re looking at interactive tees and hoodies featuring Archive’s discography. White with red letters or black with white, you pick your poison. Find them in select Balenciaga stores worldwide or at balenciaga.com.

“Patterns” isn’t just a track; it’s a groundbreaking collab. Archive’s first dance with a fashion brand, and Balenciaga’s first time dropping beats via product. Darius Keeler from Archive calls it “something very special,” and we’re here for it.

But that’s not all. Archive curated a 7-hour playlist for your shuffle pleasure, linking up on balenciaga.com‘s new Music hub, connecting you to streaming services worldwide.