The Balenciaga Valentine Series returned with a campaign that celebrates the spirit of the holiday. Garments like hoodies and t-shirts, in both oversized and classic fits, feature “Happy Valentine’s Day” messages and a love poem written in a handwritten style.

The campaign, captured by Emma Alvin, is presented from the unique perspective of a door’s peephole. This creates a sense of anticipation and excitement, mirroring the feeling of waiting for a loved one. Models Elena, Redon, Jay Pak, and Momo are featured carrying balloon flower arrangements, balloons, and bouquets, adding to the romantic atmosphere of Valentine’s Day.

Check it out below: