Back to the City: Burberry’s Homage to London and Its Icons
by Adriano Batista
Burberry is turning its focus back to its home with a new project called “Back to the City.” It’s a series dedicated to London, celebrating its iconic landscape and the energy of the people who live there.
The brand’s Chief Creative Officer, Daniel Lee, describes it as a “guided tour of this incredible city.” The series follows the path of a classic open-top bus ride, moving past landmarks like the National Gallery, the London Eye, and Trafalgar Square. This journey shows a city that is always in motion.
But the real focus is on the people. The cast includes a mix of London personalities: musician Jimothy Lacoste, Bemi Orojuogun, Nora Attal, Rubuen Bilan-Carroll, and Libby Bennett. As Lee notes, “It’s the personality of its people that makes London feel so unique,” an idea he says is incorporated into the fabric of Burberry itself.
Against this familiar backdrop, the Fall 2025 collection is shown mixed with classic pieces. Key items include a floaty capelet, a functional field jacket, and a leather bomber, all drawing from the brand’s heritage. Tailoring comes in wool and cashmere, and the iconic Burberry Check appears on trousers, jeans, and kilts.
New accessories are also introduced. The Strand bag takes inspiration from classic quilted styles, while the Highlands bags get new versions, including a relaxed shoulder bag and a bowling bag. The Cadet loafer and sporty Matrix sneakers complete the looks, grounding the collection in the everyday life of the city it celebrates.
Check it out below:
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