AWAYTOMARS was born not as a fashion brand, but as a disruptive platform that proposes new interactions with the fashion system.
Believing that the current system could benefit from a more democratic creative input, comes a new platform which allows designers to submit their work for approval from an online user database: the ATM community. The users will have the possibility to comment, add and compliment a submitted design. This interaction will determine which designs will later be selected by the AWAYTOMARS team to be manufactured and then later sold.
Next Thursday, March 12, 18h00, AWAYTOMARS will be making its presentation on the FAST TALKS conference hosted by ModaLisboa. The conference will be followed by a catwalk show of a perennial collection, also at ModaLisboa, on Sunday, March 15, at 15h00, at Casa da Balança.
The collection being presented is timeless and instigates the notion of time itself. The collaborative proposal of ATM tries to challenge the conception of design and manufacture through an androgynous collection, without any front or back, interior or exterior, left or right. The collective in motion, a spiral of harmony that longs for a new direction.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
Fernando Casablancas photographed by Jorge Ewald and styled by Vitor Ferreira and creative direction by Pablo Quoos, in exclusive for Fucking Young! Online.
A full-day immersion into the vibrant crossroads of African and global electronic culture, where DJ sets collide with live mural paintings, fashion pop-ups, and an afterparty stretching into dawn.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.
