Timelessness is highly valued nowadays in the fashion industry, especially by people who decide to invest in a piece. A few years ago, when someone was thinking about purchasing any item related to the sector, they would generally go for those that were trendy. That situation has changed, since what is sought is good quality, practicality, and that this can continue to be used normally after a while.

AURALEE, is a Japanese clothing brand that offers just what has just been mentioned and that in recent years has taken a special importance, especially in Paris Fashion Week, where it usually presents its collections, as it has done with the Spring/Summer 2026 in the National Archives Museum, a place that seemed to be perfectly designed for the occasion.

Ryota Iwai, Founder and Creative Director of the brand, filled the room with elegance and style with his delicate, fluid and relaxed looks that invite to be worn during a long sunny day with a little breeze, generally composed of suits and silky shirts, and with his selection of coats to cover up when the weather cools down, such as suede jackets, windbreakers, or trench coats – highlighting especially the yellow one with the earth-coloured collar. These are accompanied by light-coloured leather mini bags or large satchel-style bags, and shoes or flip-flops, adding a casual touch.

Buy with a conscience and invest in those pieces that truly deserve it.

Have a look at the AURALEE Spring/Summer 2026 collection below: