ASICS unveils two new colorways of the ASICS GEL-KAYANO 5 360 sneakers. Two color proposals that combine the iconic upper of the GEL-KAYANO 5 OG shoe with the advanced sole of the GEL-QUANTUM 360. The result: a hybrid intended for lovers of fashion and the performance trend with OG touches.
A fascinating video with sci-fi references directed by young and talented Laura Vifer presents the new versions of ASICS with two protagonists. On the one hand, the artist on the rise and one of the maximum representatives of the new national wave HALLEY – who also composes the soundtrack of the film – with a sound that moves between the contemporary R&B and “urban music”. On the other side, Paula Cariatydes, which we follow her addictively on Instagram. Cariatydes is a make-up artist, actress, youtuber, instagramer and protagonist of covers and reports with the most important brands, connected and representing the most realistic digital generation.
The two are immersed in this small video in which the future meets the present, in a space-time game connected by the ASICS GEL-KAYANO 5 360, a trip was to era that is patent in the 59 seconds.
In the video also participates the stylist Rebeca Sueiro (who just received the Modafad Award to the stylist of the year) or the digital artist Félix Gil, who through his mastery of motion graphics is positioning himself as one of the most demanded VFX artists.
The new ASICS GEL-KAYANO 5 360 is now available in Foot District and selected stores
The new ASICS GEL-KAYANO 5 360 is now available in Foot District and selected stores
Credits:
Directed by Laura Vifer
Produced by Highxtar.lab
VFX: Félix Gil
Stylist: Rebeca Sueiro
Talents: Caryatides and Halley
DOP: Pol García
Operador: Biel
MUA: Regina Khanipova
Colorista: Marti Somoza
Montaje: Clara Morera
Música: Halley
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