ASICS unveils two new colorways of the ASICS GEL-KAYANO 5 360 sneakers. Two color proposals that combine the iconic upper of the GEL-KAYANO 5 OG shoe with the advanced sole of the GEL-QUANTUM 360. The result: a hybrid intended for lovers of fashion and the performance trend with OG touches.
A fascinating video with sci-fi references directed by young and talented Laura Vifer presents the new versions of ASICS with two protagonists. On the one hand, the artist on the rise and one of the maximum representatives of the new national wave HALLEY – who also composes the soundtrack of the film – with a sound that moves between the contemporary R&B and “urban music”. On the other side, Paula Cariatydes, which we follow her addictively on Instagram. Cariatydes is a make-up artist, actress, youtuber, instagramer and protagonist of covers and reports with the most important brands, connected and representing the most realistic digital generation.
The two are immersed in this small video in which the future meets the present, in a space-time game connected by the ASICS GEL-KAYANO 5 360, a trip was to era that is patent in the 59 seconds.
In the video also participates the stylist Rebeca Sueiro (who just received the Modafad Award to the stylist of the year) or the digital artist Félix Gil, who through his mastery of motion graphics is positioning himself as one of the most demanded VFX artists.
The new ASICS GEL-KAYANO 5 360 is now available in Foot District and selected stores
The new ASICS GEL-KAYANO 5 360 is now available in Foot District and selected stores
Credits:
Directed by Laura Vifer
Produced by Highxtar.lab
VFX: Félix Gil
Stylist: Rebeca Sueiro
Talents: Caryatides and Halley
DOP: Pol García
Operador: Biel
MUA: Regina Khanipova
Colorista: Marti Somoza
Montaje: Clara Morera
Música: Halley
Soho House and Her Clique had gathered Lisbon’s creative community to celebrate the kickoff of ARCO Lisboa and Marie Tomanova’s new exhibition, I LOVE SEEING YOU.
Last week, A$AP Rocky and PUMA unveiled their latest collaboration, a capsule collection of footwear, apparel, and accessories that blends streetwear with motorsport energy.
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.
