ASICS Unveils Paris Pop-Up: An Immersive Celebration of Movement
by Adriano Batista
Get ready to experience a one-of-a-kind event as ASICS invites you to its exclusive pop-up in the heart of Paris. Embodying the belief that “Nothing Feels Better Than Moving with ASICS,” this immersive brand experience will transport you to a world where movement is the king.
The pop-up welcomes guests with a cool and immersive installation that showcases the transformative power of movement. Immerse yourself in a symphony of sound and visuals, with a cutting-edge 4D-sound experience. Over 18 omnidirectional speakers envelop the space, harmonizing with a spatial audio journey, complemented by a fascinating matrix of over 400 LEDs.
Be among the first to witness the debut of ASICS SportStyle’s GT-2160™️ sneaker in this extraordinary pop-up space. Collaborating with Cecilie Bahnsen, DIME, HAL STUDIOS, and AIREI, each pop-up space within the event offers a distinct look, atmosphere, and concept.
DATE : From June 22 to June 24th
LOCATION : 3537, 35 rue des francs-bourgeois 75004 Paris
SCHEDULE : 11:00 AM TO 7:00 PM
Song for the Mute Spring/Summer 2024
LGN LOUIS GABRIEL NOUCHI SS24 Backstage!
Valentino Garavani and Vans unveiled the campaign images for its new collaboration.
ECKHAUS LATTA unveiled its Spring/Summer 2026 collection during New York Fashion Week.
Ami Paris has unveiled a new staple for the wardrobe: the Mirage sneaker.
Peter Demas photographed by Chris Fucile, in exclusive for Fucking Young! Online.
In an age of digital noise, there’s something powerful about work made by hand. Artist Sal Salandra understands this.
LeBlancStudios presents its Spring/Summer 2026 collection, “Museum of Common Oddities.”
Drawing from the energy of Tokyo’s streetwear, the collection captures the creative pulse of Shibuya.
Dsquared2 and Ducati have joined forces for the first time. The reason is a machine: the new Ducati XDiavel V4 motorcycle.
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
A store should feel like it belongs. That’s the idea behind the newly reopened Camper flagship on Madrid’s Calle de Serrano.
Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
We caught up with Parcels in Paris to learn more about their new album.
The brand’s latest collection draws directly from its functional roots, reinterpreting the classic workwear that built its name for a modern audience.
The 36th edition of 080 Barcelona Fashion has announced its schedule, bringing together 24 designers and brands to present their new collections.
93 Sierra/Crosses has released its Fall/Winter 2025 collection, and it continues to build on the brand’s strong identity.
For its second year as Correspondent Designer, Les Benjamins closed Dubai Fashion Week with a new chapter titled “El Gringo”.
Oakley has unveiled its latest project with global football icon Kylian Mbappé, and it centers on a cool idea: artifacts from the future.
Y-3 returns with a campaign for its Fall/Winter 2025 collection, and it chooses a distinct voice to tell its story.
This has been a long-awaited offering for those who cherish the brand’s signature scents.
The fashion house Ami Paris has announced a new partnership, naming actor and singer Zhou Yiran as its Global Ambassador.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
LUMA Arles presents one of David Armstrong’s most ambitious posthumous exhibitions, drawn entirely from his estate.
Juwon photographed by Szymon Stępniak and styled by Helga Dubrovska, in exclusive for Fucking Young! Online.
PUMA’s Talon sneaker, first launched in 2004, is a relic from a specific time. It’s a shoe pulled from the archive, but its new collaboration with NO/FAITH Studios is about more than just nostalgia.
