ASICS Unveils Paris Pop-Up: An Immersive Celebration of Movement
by Adriano Batista
Get ready to experience a one-of-a-kind event as ASICS invites you to its exclusive pop-up in the heart of Paris. Embodying the belief that “Nothing Feels Better Than Moving with ASICS,” this immersive brand experience will transport you to a world where movement is the king.
The pop-up welcomes guests with a cool and immersive installation that showcases the transformative power of movement. Immerse yourself in a symphony of sound and visuals, with a cutting-edge 4D-sound experience. Over 18 omnidirectional speakers envelop the space, harmonizing with a spatial audio journey, complemented by a fascinating matrix of over 400 LEDs.
Be among the first to witness the debut of ASICS SportStyle’s GT-2160™️ sneaker in this extraordinary pop-up space. Collaborating with Cecilie Bahnsen, DIME, HAL STUDIOS, and AIREI, each pop-up space within the event offers a distinct look, atmosphere, and concept.
DATE : From June 22 to June 24th
LOCATION : 3537, 35 rue des francs-bourgeois 75004 Paris
SCHEDULE : 11:00 AM TO 7:00 PM
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