The technical boom in the fashion industry is undeniable and the ASICS GEL-KINSEI OG are one of those sneakers that have come to steal the prominence of everything present in terms of Y2K. Its shape, its colors, and its ultra-technical design make it challenge directly to any current proposal. First launched in 2006, the design of the ASICS GEL-KINSEI OG was instantly praised as advanced. One of the most technical running shoes on the market that has arrived to position itself as the most fashionable of the moment. Recognized as a high mileage shoe with superior comfort and a bold look, ASICS recovers its iconic GEL-KINSEI ™ shoe after more than 10 years.
To celebrate this new must, ASICS and Foot District present a video campaign filmed by Laura Vifer and captured by Amanda Adasz in which the GEL-KINSEI OG and the most psychedelic high-end coexist with the talent of ANTIFAN – project led by Jerv.agz (Agorazein) that promises to shake the music scene, ALVVA – The Basque DJ has recently gone through Sónar Festival or Boiler Room making it clear that it is a talent on the rise and JENNY TRAN, one of those responsible for one of the movements that are stirring Barcelona: Vodoo Club.
GEL-KINSEI OG is now available through selected retailers as FOOT DISTRICT.
Follow @asicstiger for more.
#KINSEI #StructuredToMove
Credits:
Photography by Amanda Adász
Video director: Laura Vifer
VFX: Marta Fuentes
Talents: Antifan & Alvva & Jenny Tran
Make-up: Regina Khanipova
Edition: Clara Monera
Producer: Regina Khanipova
Music: Antifan
Stylist: Highxtar
Layout: Angel Corral
Produced: Highxtar.Lab.
The rhythm of Notting Hill Carnival is built on more than music. It is built on community, pride, and a shared heritage. This year, that rhythm had a new, powerful heartbeat: the partnership of PUMA and the… »
Bershka’s new collaboration with Von Dutch is a direct line to the era’s most iconic streetwear, a time defined by logo mania and a specific kind of celebrity swagger.
“Free Your Feet” is presented as an invitation. It is an invitation to feel the ground again, to reconnect with our bodies, and to make choices that consider our own health and the health of the planet.
Gentle Monster takes a fearless step with its 2025 BOLD Collection. The new designs feature an iconic bridge detail, creating a distinctive look that offers unique ways to style eyewear.
In fashion, a good collaboration is more than just a product drop. It’s a conversation. The new capsule from Zadig & Voltaire and EGONLAB is exactly that.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.