Ashley Marc Hovelle Fall/Winter 2015 Lookbook
by Adriano Batista




























Ashley Marc Hovelle‘s Fall/Winter 2015 collection distracts our mind from reality with fine digital prints and detailed hand-drawn embroidered applications. AMH proudly introduce their most detailed garment yet: The 1.5 million stitch sweatshirt. This takes 24 hours to embroider using 12 machine heads works simultaneously. Every square metre contains 760,000 stitches.
Inspired by the symmetry and magic of MC Escher, the FW15 collection showcases all over embroidery applications with welcome bursts of sunshine yellow from the depths of white clouds. Using the finest fabrications this collection allows summers to be dreamt away and welcomes crisp winter days.
AMH continues to offer the latest premium street wear looks with a refined collection of monochromatic branded jersey-wear. These include sweatshirts, t-shirts, t-sweats, and collared sweatshirts with water resistant zips. Brushed reverse fleece fabrications distract our mind from reality through our instinctual sense – touch.
For FW15 AMH have introduced close fitting necklines in the form of turtlenecks so you can tuck yourself away this winter. They bring daydreams to life with laser cut heat pressed satin, matt finish applications, high build prints and new abstract logo forms.
Invisible Collection / Invisible Conception
Tim Schuhmacher by Thomas Goldblum
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