ASHLEY MARC HOVELLE Fall/Winter 2014 Lookbook
by Adriano Batista
ASHLEY MARC HOVELLE Fall/Winter 2014 collection is inspired by the late, great Ayrton Senna; epitomizing their key statement “A Good Man is Hard to Find”. The collection delves into a retro inspired formula 1 medley of hand drawn illustrations.
They look back at days gone by when gold rope, embroidery and logos were used to great effect, bringing these back with an innovative twist on garments and headwear. The designs have been hand illustrated to reflect their quality garments.
The introduction of technical fabrics has been crafted with the clever use of hi-visibility block paneling and embellished details. Inspiration can be found from stewards and security staff with self-empowering words such as secure and polite. High performance material is introduced with jackets constructed from abrasion resistant fabric, which is wind and waterproof.
Knitwear makes a debut in the form of boiled wools and coloured checks. These are available in a unique take on sweatshirts, cardigans and jackets. Embroideries take on new forms with all over repeat patterns and bold designs.
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ASHLEY MARC HOVELLE Fall/Winter 2014 Lookbook
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