Remember how a couple of days ago we told you that 2022 would be another year full of collaborations? If so, we weren’t wrong, because after announcing the joint project between DHL and Veldskoen, we’ve discovered another cool alliance.
This collab we’re referring to involves the genderless luxury streetwear brand Aries and the well-known New Balance. Once again, as in the case of Burberry x Supreme, the worlds of luxury and streetwear come together to offer us more than interesting results; this time in the form of a capsule collection made up of running clothes and a sneaker.
Starting with the latter, the shoe model designed by both brands, “Aries x New Balance Fresh Foam 1080v11” will debut in the market with all the odds to win, thanks to its cushioning system, design and the combination of colors that offer, black and red and details in fluorescent colors. These tones will be perfectly matched with a selection of garments that also make up the capsule, such as running gear and iconic Aries jersey sweatsuits.
To celebrate the partnership, Aries and New Balance worked with David Sims to create the Aries x New Balance 1080v11 campaign film, “Unbalanced”, which focuses on the concept of asymmetry to challenge the idea of perfection and victory as the main goal in sport. It aims to promote imperfection and the importance of personal achievement despite its challenges.
When will we be able to get our hands on this pair of sneakers or the garments from the collection? On the 30th of March exclusively at www.ariesarise.com and the following day worldwide at www.newbalance.com.
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