Video Antony Morato Launches “PLACES”
by Adriano Batista
In the new campaign of Antony Morato, through their way of being, dressing, thinking and living, three young men narrate three European cities, Naples, Barcelona and London: Places.
Through the images of Toni Thorimbert and Brando De Sica, a young director born from a very artistic family, the campaign presents the portraits of three cities and men, telling a story about our times and Antony Morato.
“We wanted to describe the cities which influence everybody’s imagination through eyes of men like us, through the same eyes with which I saw and still see these cities when I look for ideas and inspiration” says Lello Caldarelli, Chairman and Art Director of the brand.
Naples
The beloved city of Antony Morato and Stefano, one of the protagonists of the campaign: Neapolitan actor, in love with the contradictions of one of the most beautiful cities in the world. A place where comedy and tragedy live side by side, whose colours and flavours catch you and leave a mark: this is what Stefano expresses in the film and Antony Morato in his collections.
Barcelona
The place of encounters, where old meets new, the city which always reinvents itself. An inspiration for Antony Morato who sparks off Italian style renewing fabrics and looks every new season. Daniel is the narrator: German from Hamburg, dancer, illustrator, model, whose sculptured and contemporary body matches his soul, gentle and sophisticated like his features.
London
The city where the whole world feels at home, where you breathe freedom and style, where everybody can be whatever he wants, without fear of being rejected. This place embodies the brand’s thought, which never imposes a way of being but gives its men ideas and instruments to allow them to be themselves. It is the city of Val, born in Italy and now become citizen of the world to follow music and find love.
These are the Morato boys and men, always ready to take off, to dare, curious and free to be and reinvent themselves and the places where they live. Places was born as a campaign, but carried away by passion, has become the short film “Places”, a photographic reportage in portraits and images of the cities.
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