Ann Demeulemeester is excited to present its SS25 Pre-collection, marking a fresh direction with Stefano Gallici as the new Creative Director. This collection is all about practical elegance and adaptable style, staying true to the brand’s well-known aesthetic. Gallici’s first series aims to be a go-to for modern creatives, blending artistic design with everyday wearability.

The collection stands out for its focus on community and collaboration. Gallici has brought in October Logan, a London-based musician, to add a personal touch to the designs. Their joint effort has led to unique pieces that reflect Logan’s artistic flair, with subtle nods to her music and lyrics.

This launch is a big step for Ann Demeulemeester, expanding its offerings and reaching out to new customers. The brand stays committed to its mission of inspiring people to express their individuality through fashion.

Look out for the SS25 Pre-collection in stores this coming November.