AMIRI Debuts Down Outerwear Program
by Adriano Batista
AMIRI has announced the launch of its inaugural Down Outerwear Program for Pre-Spring 2025. This expansion marks a significant step for the brand as it delves deeper into the ready-to-wear category.
The new collection showcases AMIRI’s signature motifs, including the iconic Bones appliqué and the MA Quad Monogram. These elements are seamlessly incorporated into the outerwear pieces, offering a distinctive and stylish look. For menswear, the MA Quad Monogram is featured in a micro jacquard print on gilets and jackets in deep red or black. The Bones appliqué, in the same colorways, adorns jacket sleeves and is accompanied by a cursive ‘AMIRI’ logo across the chest.
To complement the collection, AMIRI has launched a campaign that reimagines the iconic Hollywood sign as a snow-capped landscape. This imaginative vision of a winter in Los Angeles perfectly sets the stage for the debut of the brand’s new outerwear category, reflecting AMIRI’s cinematic origins and the city’s dreamers.
Check it out below:
The Down Outerwear Program will be available at AMIRI stores across the United States and in select global markets, including the United Kingdom, Europe, the Middle East, and Asia.
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