Check it out – AMI just launched the latest drop in its artistic collaboration series, and it’s all about the iconic Ami de Cœur! This year, they teamed up with South Korean artist Novo to bring his unique take on the heart-crowned trademark. Novo’s vision is expressed through a charming, smiling monkey with a red beret, featured on a white hoodie, t-shirt, shirt, and red beanie – all part of the new unisex capsule collection.

According to Alexandre Mattiussi, the founder and creative director of AMI, Novo was the perfect fit for the project. Mattiussi discovered the artist while in Seoul and fell in love with his illustrations and infinite imagination. The two hit it off immediately, and the rest is history!

To celebrate the launch of the AMI x NOVO capsule collection, a giant balloon structure of the monkey will be set up next to the Seoul flagship store. The campaign was also shot in South Korea, in honor of Novo’s country and his unique relationship with AMI.

Exciting news for fans of AMI and Novo – the collection will be available for sale on April 20th, 2023, exclusively in South Korea and Japan. If you’re not in those countries, don’t worry – you can still snag a piece from the collection on AMI’s online store at This is definitely a drop you won’t want to miss!

Take a look at the collection below: