AMI teams up with GLAAD for Pride 2020
by Adriano Batista
AMI has been a steady ally of the LGBTQ community over the years, fully committing to give back, raise awareness, and support a number of charities against homophobia and transphobia.
For 2020 the brand joins forces with GLAAD and launches a Rainbow capsule collection specially designed for the pride celebration month. 100% of the proceeds of all worldwide sales will be donated to the non-profit media advocacy organization.
The 2020 limited Rainbow collection features a selection of AMI’s basics, each reinterpreted in black, with an embroidered Ami de Coeur logo proudly boasting the rainbow flag’s colors. These items include a polo, a t-shirt, a baseball cap, and a tote bag, together with a keyring in the same color scheme.
The capsule collection will be available worldwide from June 1st on amiparis.com as availability in AMI’s stores will be contingent on the end of lockdowns in each country.
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