AMI Spring/Summer 2024
by Ivica Mamedy
It was at the Tennis Club of Paris, on Thursday June 22, where AMI presented its Spring/Summer 2024 menswear collection. Following the process started last winter, AMI refines the wardrobe to strengthen it. Inspired by the extraordinary minimalism of the 90s, the brand’s basic essentials have been reinterpreted. Connected to reality, the wardrobe echoes its times. The casting of the show marked the attendance of French actor Vincent Cassel who opened the show. Another key moment was the presence of American model Guinevere Van Seenus, a regular fixture on catwalks in the 1990s and 2000s. Alongside them, AMI’s casting followed the intergenerational mix and mood from prior shows with established models such as Vittoria Ceretti, Akon Changkou, Liu Wen, Jill Kortleve, Julia Nobis, Saskia de Brauw, Fernando Cabral, Taemin Park, Mika Schneider and América González, shared the runway with up-and-coming faces.
The audience front row included faithful friends and ambassadors of the brand. Among them were French actress Catherine Deneuve, South Korean actor and Global Brand Ambassador Wooshik Choi, together with familiar faces of the moment including Halle Bailey, from The Little Mermaid, Leïla Bekhti, Noah Schnapp and Lucas Bravo, mainly known for his role in Emily in Paris. Also joining Alexandre Mattiussi for the special occasion were sport/football/film/culture VIPs/personalities, including Antoine Dupont, Samuel Umtiti, Joseph Lee, Benoît Magimel, Darren Barnet, Miriam Yeung and Hyeri Lee.
Check out the collection below:
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