AMI is opening its largest store in Paris!
by Adriano Batista
AMI is opening its largest store yet in Paris. Located at 96 Rue de Turenne in the Marais neighborhood, the new flagship store represents a significant moment for the brand. Alexandre Mattiussi, AMI’s Founder and Creative Director, shared his excitement about the opening, calling it a special milestone. He emphasized that Paris, as AMI’s hometown, has always been a key source of inspiration. The store’s location in Le Marais, a vibrant and creative area, makes it an ideal spot for both locals and visitors to explore.
The new store spans 600 square meters, making it the brand’s largest commercial space worldwide. It will showcase AMI’s full range of collections, including menswear, womenswear, and accessories. The design, led by Alexandre Mattiussi and the Parisian architecture duo Studio KO, reflects the brand’s signature style. The space features materials like stone, wood, and leather, creating a warm and luxurious atmosphere. Euville stone is used throughout the store, from shelving and tables to walls and flooring, while the fitting rooms are carpeted for added comfort. Shop windows are fitted with stone shelves and mirrored metal, and the checkout counters are coated in quartz with black, gold, ivory, and ochre tones. Concrete posts with a hammered finish add an elegant touch.
The store also introduces AMI For Ever, the brand’s second-hand program, which promotes circular fashion. Customers can bring their pre-owned AMI pieces to the store and receive a voucher to shop online at amiparis.com or forever.amiparis.com.
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