Alex Israel Paints LA on Louis Vuitton
by Adriano Batista
Artist Alex Israel has brought his sunny LA vibes to Louis Vuitton once again. Since teaming up in 2019, they’ve been turning out fragrances that capture the pure essence of California cool.
This time, they’ve gone all out. Israel has created a whole imaginary LA boulevard, called “Ocean BLVD,” inspired by his own “Sunset Coast Drive” painting. It’s like stepping into a colorful dream of the Golden State. Each Louis Vuitton cologne gets its own spot on this magical street, transformed into a totally unique building. Think spas, surf shops, movie theaters, and beach huts, all with a super-stylish LA twist.
The details are insane. Every little thing – from the palm trees to the rooftops – is handmade by Louis Vuitton’s top craftspeople. They’ve used their signature leathers and even created custom fabrics to bring Israel’s vision to life. It’s like a miniature LA, but way cooler.
Each building represents a different cologne. There’s a chill spa for the detoxifying scent, a sunny surf shop for the beachy fragrance, a glamorous cinema for the nighttime cologne, and a dreamy restaurant for the sunset-inspired one. It’s a total sensory experience.
Check it out below:
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