Alessandro Vigilante is the new Creative Director of Rochas
by Adriano Batista
Maison Rochas, the French fashion house founded by Marcel Rochas in 1925, has announced the appointment of Alessandro Vigilante as its new Creative Director of Ready-To-Wear. The move is part of the repositioning of its fashion business, which is now managed in its entirety by Interparfums, the fragrance and cosmetics company that acquired Rochas in 2015.
Vigilante, who will present his first collection for Rochas in February 2024 during Paris Fashion Week, is an Italian designer with a background in contemporary dance. He started his career in the fashion industry working for Dolce & Gabbana, Gucci, and Lorenzo Serafini, before launching his own label in 2021. His style is characterized by elegance, modern femininity, and constant research on women’s body expression.
“I am honoured and grateful to be joining the Maison Rochas and for the opportunity to build on the rich and profound heritage of the House. Rochas represents a dedication to French sophistication and a celebration of Womanhood that I find incredibly inspiring. I am looking forward to conveying my vision,” Vigilante said in a statement.
Philippe Bénaçin, CEO of Interparfums, expressed his delight in welcoming Vigilante as Creative Director of Ready-To-Wear. “His work is defined by elegance, modern femininity, and constant research on women’s body expression. Through his lens, he will write a new chapter for this House built on audacity, femininity and sophistication,” he said.
Vigilante is set to bring modernity to the charismatic, sophisticated, and timeless beauty that have long been part of the brand DNA of Rochas, which is also known for its iconic fragrances.
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