AJOBYAJO, a brand from South Korea that draws inspiration from the classic streetwear and punk cultures and whose aim is to challenge the conservative fashion framework in Seoul, has also chosen the Summer months to unveil through a lookbook the Fall/Winter 2024 collection called “THE CHAIN”.

Inspired by Taiwanese photographer Chien-Chi Chang’s images and taking streetwear as the main style, they have developed several vintage-looking and more workwear-oriented garments, made with unconventional fabrics, and in two colour palettes, one colder with bluish tones and the other warmer with earth tones.

This is reflected in some of the highlights of the launch, such as washed T-shirts, logo tracksuits, multi-pocket jackets or bomber jackets with rounded silhouettes, and synthetic leather trousers, among others.

What do you think of AJOBYAJO’s Fall/Winter collection? If you like it and plan to get your hands on some, you need to know that it will be released in five instalments. The first one is already available on the brand’s website.

Check out the images below: