The Air Jordan XXXIV is an Exercise in Reductive Design
by Adriano Batista
The Air Jordan XXXIV delivers a distinctly Jordan perspective on providing the best basketball shoe for the sport’s future stars.
“The Air Jordan signature game shoes have become the most influential line of performance footwear in basketball history,” says Gentry Humphrey, VP of Jordan Brand Footwear. “By introducing new, proprietary innovation with the XXXIV, the line’s game-changing legacy is extended to a new generation of athletes.”
The shoe delivers by stripping away non-essential material from the tooling and upper to leave athletes only what they need.
“Work on this shoe began by collating feedback from the Air Jordan XXXIII,” says Jordan Brand designer Tate Kuerbis. “Athletes noted a desire to improve traction and reduce weight — that became our starting point. We focused on athletes who are playing above the rim and making them more explosive.”
The solution follows Jordan Brand’s longstanding commitment to game-changing innovation with the introduction of the Jordan Eclipse Plate. This technology, formed by two Pebax pieces and a forefoot Zoom Air unit, helps provide optimal explosion off the foot.
“The Eclipse Plate takes the inherent values of the propulsion Flight Plate, a technology that is well-loved by Jordan athletes, and helps reduce the overall stiffness and strips down the weight,” says Kuerbis. “We achieve this by thinking about the type of plate materials used and how we can harness the principle value of each element.”
The Air Jordan XXXIV will be worn by select Jordan Brand athletes and partner high school and collegiate teams. The shoe lands September 25.
Gypsy Sport Spring/Summer 2020
3.1 Phillip Lim Spring/Summer 2020
On ‘Snowdome’, Wayne Snow distills identity into sound, freezing fleeting emotions, dissolving time, and revealing raw truth beneath digital facades.
For Fall/Winter 2025, Carhartt WIP has collaborated with fashion designer Nicholas Daley on a 13-piece capsule collection.
The NEU_IN Spring/Summer 2026 collection explores how people and objects relate to one another.
Soshi Otsuki, the designer behind the Japanese brand SOSHIOTSUKI, will be the Guest Designer at the next Pitti Immagine Uomo in Florence.
Grace Wales Bonner has been appointed as the new menswear creative director at Hermès.
Robin Beekers and Yohei Ono captured by the lens of Carlos Venegas, in exclusive for Fucking Young! Online.
AURALEE and New Balance have collaborated again, this time on the T500 sneaker.
Marina Abramović’s exhibition at Saatchi Yates in London offers an intimate and fascinating glimpse into the world of one of performance art’s most iconic figures.
Photographer Ángela Ibáñez brings us a selection of the best looks photographed in the streets of Barcelona during 080 Barcelona Fashion, in exclusive for Fucking Young!
Ilyusha photographed by Carl Niklas and styled by Artem Sparrow, in exclusive for Fucking Young! Online.
The campaign explores the passage of time and the poetry found in life’s natural cycles.
If you’re up for an art visit in London these upcoming days, you won’t want to miss the latest from Haitian-born artist Manuel Mathieu.
H&M is presenting its new collaboration with the Belgian designer Glenn Martens. This collection offers a wide range of customers the chance to own his unique designs.
The streetwear brand LIBERE is launching its second collaboration with the Japanese comic NARUTO.
Simone Rocha unveiled the lookbook for its Spring/Summer 2026 collection, shot by Eimear Lynch and styled by Robbie Spencer.
Oliver Sim teams up again with Bullion (Nathan Jenkins), who was behind the previous single “Obsession,” to deliver an electro-pop track that feels both playful and deeply personal.
What connects the craft of Puglia to the design language of Copenhagen? The answer, much like a good meal, lies in the ingredients and the care put into it.
Before his installation drops at Design Miami.Paris on October 22, we sent Rohan off to Paris Men’s Fashion Week with a disposable camera and no rules.
Stüssy unveiled the lookbook for its Holiday 2025 collection, photographed by Antosh Cimoszko and styled by Landon Ebeling.
trônes 2 picks up where the 2023 edition left off, an exciting collaboration with Romain Bitton and continues our exploration of what a “throne” can mean today.
Imagine a scene of classic elegance: a garden party, silk gowns, a golden afternoon. Then, the sun becomes too bright. This is where MELLER introduces its new sunglasses, called BADU.
Y-3 and the Japanese brand NEIGHBORHOOD have launched a collaborative capsule collection.
The campaign photographed by Jordi Terry feels like a nocturne in fabric: shadows bending, sequins trembling, voices half-heard.
Julian Zigerli presents the first part of a new collection titled “IF YOU HAVE A COW”.
JIL SANDER, under its new Creative Director Simone Bellotti, is renewing its dialogue with PUMA.
Paul Nitze at KULT MODELS Germany photographed by Ian Ludwar and styled by Nawid Qureischi, in exclusive for Fucking Young! Online.
Saint Laurent Rive Droite in Paris is presenting an exhibition of work by the American artist Maximilian Schubert.
Moncler’s new campaign brings together two lifelong friends: Al Pacino and Robert De Niro.
At 080 Barcelona Fashion, Andalusian label Lemāchet unveils an intimate, refined collection that turns nostalgia into a statement of style while it celebrates emotion as the new form of masculinity.
The Dominic Albano Collection introduces the Sand Tank. This minimalist piece is designed to honor fluidity, identity, and freedom.
