Ahluwalia Brings Us To Southall, West London, For A Colour-Soaked Virtual Reality
by Chidozie Obasi

Brit-hailed designer Priya Ahluwalia is back with a bold and beautiful bang. Maximalism might still be in, but we’ve yet to see an emerging brand embrace a more unique approach better than Ahluwalia. No big deal! Tossing in pure fun, creativity, and inclusivity, former LVMH Prize finalist creates clothes with character, and each collection is underpinned by a penchant for storytelling. The rare quality of striking the perfect balance between simplicity and sophistication is often attributed to the Parisians. This year, Ahluwalia has played on this and produced something French-felt for FW20: a line that stuck to sharply-cut edges and flat tailoring, which cemented the Parisian, easy-elegance look. As the pandemic and various disruptions swarmed society at the start of the year, a shift in customs forced brands to take the virtual lane to market collections in place of physical show/presentations.



Following the success of her first book, Sweet Lassi, Ahluwalia has returned with her second book titled Jalebi, premiering at London Fashion Week. The new book is a photographic work by Laurence Ellis which epitomizes several strands of the designer’s work and dives into what it means to be a young mixed heritage person living in Britain.



A key focus on the book is Southall, which was Britain’s first Punjabi community and somewhere that Ahluwalia regularly visited growing up. The images showcase the everyday lives of people residing in that area. Family is a further team that permeates in the designer’s work, heavily influenced in Jalebi. Throughout the book, so brooding so powerful, there are old family photographs alongside extracts from a conversation between Ahluwalia and her grandmother, where the two unfold family experiences between India and Britain. The book’s available from Ahluwalia’s web store.



In addition, the designer has partnered with Chameleon Visual to create a 3D and VR exhibition. Profits and sales will be donated to the Stephen Lawrence Charitable Trust and Southall Black Sisters.

Cospirazione
Natasha Zinko x Duo Spring/Summer 2021
actual
Ahluwalia Brings Us To Southall, West London, For A Colour-Soaked Virtual Reality
previous
Cospirazione
next
Natasha Zinko x Duo Spring/Summer 2021
For Spring/Summer 2026, David Koma presented I LOVE DAVID at Berlin Fashion Week, a menswear collection that balances humor with depth.
SLⱯY, unveiled during Berlin Fashion Week, takes the ancient tale of Saint George and the Dragon and flips it into a meditation on modern battles.
Change isn’t always about moving forward, but sometimes, it’s about holding on. For their Spring/Summer 2026 collection, Milieuschutz, Richert Beil explores exactly that tension.
Inspired by the hidden love stories of novels like Maurice, Swimming in the Dark, and Young Mungo, the collection moves through three emotional stages of queer coming-of-age: concealment, self-acceptance, and the bittersweet weight of memory.
Through its new CGI campaign, “Beyond Real, Beyond Now,” and a community-driven approach, REVERSIBLE is bridging the gap between inspiration and accessibility.
Eugenio Elverdin photographed by Lucas Ricci and styled by Gaston Olmos, in exclusive for Fucking Young! Online.
There’s a particular kind of freedom that comes with movement, and AMBUSH’s Spring/Summer 2026 collection, “Tribe on the Move,” captures that feeling.
Louis Vuitton’s latest travel campaign takes viewers on a visual journey through China, reimagining travel as an experience rather than just a destination.
Paris Fashion Week witnessed Steven Passaro’s Moonlit Lover Spring/Summer 2026 collection, an exemplar of the aftermath of love encountered after midnight and gone before sunrise.
Because home should never be denied to anyone. In a world where home shouldn’t be a privilege but a right, artist and activist Charlie Smits is stepping up. Smits has teamed up with Fundación… »
Simon Porte Jacquemus has fulfilled his dream, and in the process, he continues to invite us to dream with him.
We checked in with Takuya Morikawa to talk process, evolution, and the foundation in the essence of creation.
Berlin Fashion Week saw the return of Milk of Lime, fresh off their Berlin Contemporary win, with their Spring/Summer 2026 collection, CHIME.
Craig Green’s Spring/Summer 2026 collection feels like a half-remembered dream with shapes you recognize, but shifted just enough to make you look twice.
Photographer Denzil Jacobs presents a selection of eclectic looks photographed on the streets of Paris during Men’s Paris Fashion Week, outside Amiri, Rick Owens, 3.Paradis, Kidsuper and more, exclusively for Fucking Young!
Ikko Ohira photographed by Luis May and styled by Timothée Geny La Rocca, in exclusive for Fucking Young! Online.
At Paris Men’s Fashion Week, NAMESAKE’s Spring/Summer 2026 collection, INNERCHILD, didn’t just show clothes but also memories.
Designer Andrea Pompilio maps a wardrobe for modern nomads, one that looks collected rather than curated.
Louis Vuitton has always been about journeys, both literal and imaginative.
VIKTORANISIMOV chose an unlikely stage for its first Berlin Fashion Week presentation: a former telecommunications bunker, now The Feuerle Collection museum.
After the show, designer Feng Chen Wang caught up with us, to open up about the emotion behind this collection, and the brand’s evolving identity – accompanied by backstage moments captured by Leiya Wang.
Take a look at DOUBLET’s Spring/Summer 2026 backstage, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at KIDSUPER’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
For Camiel Fortgens’ SS26, models walked the actual streets of Paris during Fashion Week, portable speakers in hand, each playing a fragment of the show’s soundtrack.
Singer-songwriter HUMBE is Mexico’s breakout pop star, leading us into a new era of sentimental pop.
Created with artist Samuel de Sabóia, the lineup weaves together regeneration, spirituality, and a question: What does the future of fashion look like?
ZIGGY CHEN’s PRITRIKE doesn’t shout. It hums like the low, steady pulse of rain on summer earth.
For their SS26 show, the adidas and Yohji Yamamoto collaboration traded the standard runway for something more visceral: a four-act performance directed by choreographer Kiani Del Valle.
After showing off-calendar for two seasons in a presentation format, the 2023 LVMH Prize-nominated designer Kartik Kumra is now the first Indian designer to be on the official menswear calendar.
SANKUANZ’s Spring/Summer 2026 collection finds its heartbeat in Tara, the Tibetan Buddhist goddess who exists between two worlds, both enlightened and earthly.