Ahluwalia Brings Us To Southall, West London, For A Colour-Soaked Virtual Reality
by Chidozie Obasi

Brit-hailed designer Priya Ahluwalia is back with a bold and beautiful bang. Maximalism might still be in, but we’ve yet to see an emerging brand embrace a more unique approach better than Ahluwalia. No big deal! Tossing in pure fun, creativity, and inclusivity, former LVMH Prize finalist creates clothes with character, and each collection is underpinned by a penchant for storytelling. The rare quality of striking the perfect balance between simplicity and sophistication is often attributed to the Parisians. This year, Ahluwalia has played on this and produced something French-felt for FW20: a line that stuck to sharply-cut edges and flat tailoring, which cemented the Parisian, easy-elegance look. As the pandemic and various disruptions swarmed society at the start of the year, a shift in customs forced brands to take the virtual lane to market collections in place of physical show/presentations.



Following the success of her first book, Sweet Lassi, Ahluwalia has returned with her second book titled Jalebi, premiering at London Fashion Week. The new book is a photographic work by Laurence Ellis which epitomizes several strands of the designer’s work and dives into what it means to be a young mixed heritage person living in Britain.



A key focus on the book is Southall, which was Britain’s first Punjabi community and somewhere that Ahluwalia regularly visited growing up. The images showcase the everyday lives of people residing in that area. Family is a further team that permeates in the designer’s work, heavily influenced in Jalebi. Throughout the book, so brooding so powerful, there are old family photographs alongside extracts from a conversation between Ahluwalia and her grandmother, where the two unfold family experiences between India and Britain. The book’s available from Ahluwalia’s web store.



In addition, the designer has partnered with Chameleon Visual to create a 3D and VR exhibition. Profits and sales will be donated to the Stephen Lawrence Charitable Trust and Southall Black Sisters.

Cospirazione
Natasha Zinko x Duo Spring/Summer 2021
actual
Ahluwalia Brings Us To Southall, West London, For A Colour-Soaked Virtual Reality
previous
Cospirazione
next
Natasha Zinko x Duo Spring/Summer 2021
Satoshi Kuwata, Founder and Creative Director of Setchu, makes his Milan Fashion Week debut.
Fiorucci captures the wonder of a child playing in the street, where reality bends and imagination takes the lead.
Lucía Melús, a new designer from IED Barcelona, approaches fashion with quiet introspection.
Ann Demeulemeester’s Pre-Spring 2026 collection is about listening. The designer steps back, not to dwell on the past, but to let the house’s own history speak, then moves forward without force.
The collection emerges from two decades of collective memory.
The new XA PRO 3D collaboration between Salomon and Korean designer JEONG LI is a wearable meditation on time, nature, and human connection.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
Massimo Giorgetti’s Spring/Summer 2026 collection for MSGM captures the essence of cycling culture.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
Johannes Knop captured by the lens of Julian Freyberg, in exclusive for Fucking Young! Online.
Straightforward, adaptable pieces form the core of the collection, with MM6’s signature classics reworked in new ways.
PUMA is back in Paris with a new collaboration, this time with designer Salehe Bembury.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Bershka is doubling down on its mission to spotlight rising artists with Bershka Music, a project that mixes fashion, music, and digital culture.
TOMMY HILFIGER New York, a premium collection launching in February 2026, takes Savile Row tradition and gives it a shot of energy.
The Parisian house started a new chapter with the opening of their new space, located at 10 rue de Picardie, Paris 3rd.
HOMME PLISSÉ ISSEY MIYAKE unveiled its Spring/Summer 2026 collection, Amid Impasto of Horizons, as the Guest of Honor at Pitti Immagine Uomo 108.
Niccolò Pasqualetti unveiled its Spring/Summer 2026 collection during Pitti Uomo 108.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
Francesco Risso steps down as creative director of fashion house Marni after a decade.
The latest Stüssy drop has arrived, bringing the same effortless cool the brand has built its name on.
Check out some of our favorite streetstyle looks spotted at Pitti Uomo 108.
Japanese designer Hideaki Shikama presented his Spring/Summer 2026 collection “Enfant Terrible” for Children of the discordance, at Pitti Uomo 108.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Zalando just launched a five-piece capsule collection where workwear meets burger obsession.
Young talents have until July 17 to apply for a chance to present their work, receive industry support, and compete for career-changing prizes.
Jun Takahashi has imagined the season in the most bohemian, easy, and relaxed way possible.
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
Patta and Nike reunite for “The New Wave,” a capsule collection centered on the Air Max 90, a silhouette deeply embedded in sneaker culture.