Adrian Appiolaza Appointed Creative Director of Moschino
by Adriano Batista
Moschino has announced the appointment of Adrian Appiolaza as its new Creative Director. Appiolaza, who has previously worked as Women’s Ready-to-Wear Design Director at Loewe and Chloé, will be in charge of the Women’s, Men’s and Accessories collections of the brand, reporting to Massimo Ferretti, the Executive Chairman of Aeffe S.p.A., the parent company of Moschino.
Appiolaza will make his debut with the Fall/Winter 2024 Women’s collection, which will be presented on February 22nd at 6:00 PM CET at the Museo della Permanente during Milan Fashion Week. This venue is of special significance for Moschino, as it hosted the exhibition “Moschino – X anni di Kaos! 1983-1993” in 1993, celebrating the first ten years of the brand founded by the late Franco Moschino, the visionary designer who revolutionized the fashion industry with his witty and provocative creations.
“We are happy and honored to welcome Adrian to the Aeffe family,” says Ferretti. “With his arrival at Moschino, Adrian brings with him a unique wealth of experience, creativity and knowledge of the history of fashion that will be instrumental to write a wonderful new chapter in the adventure of the brand founded by Franco Moschino. I was immediately struck by the explosive creativity of Adrian, a personality full of energy and enthusiasm, elements that have always distinguished the history of the Moschino brand. I wish Adrian all the best to build a great success story with us”.
Appiolaza, who is also a collector of Moschino’s vintage pieces, expresses his admiration and gratitude for the opportunity to join the Maison. “The jackets with 3-D postcards, the dress with a skirt made with twenty bras, the countless trompe-l’oeil: as a creative and a collector, the list of creations by Franco Moschino that have entered the history of fashion is almost endless. The essence of his talent, for me, is to inhabit his time – a mission he carried out with enviable lightness, opening a window for all of us to imagine, in our own way, the future. I am deeply grateful to Massimo Ferretti for allowing me to access the world of Moschino, as well as entry into a House whose walls exude a history that I am eager to hear. I am ready to transport the Maison into a new chapter, with a theatrical touch, in the pure style of Moschino” says Appiolaza.
Watch the Fear of God Collection 8 “Behind the Vision” short film
Jacquemus Spring 2024 Ready-To-Wear
Fashion often lives in expected places. On runways, in glossy editorials. MANC’s new monogram tote collection chooses a different setting.
For its Fall/Winter 2025 collection, Alpha Industries makes a deliberate return to the starting point. This is a reset. A return to base.
For Viviano’s Spring/Summer 2026 collection, the focus is on the space between definitions.
For Fall 2025, Fear of God has released a short film created in collaboration with the filmmaker Hype Williams.
Some stories exist on the margins. They are found in the textures of what is left behind, in the narratives often excluded.
Diesel x Eastpak is a fusion of experience, made to be a reliable partner for any journey.
Some logos are a shared memory. The specific grey of a first console, the four familiar symbols, the typeface of a loading screen.
We talked to Dutch DJ Mau P before he started his DJ set for the Baddest Behaviour party at Pacha Ibiza.
The rhythm of Notting Hill Carnival is built on more than music. It is built on community, pride, and a shared heritage. This year, that rhythm had a new, powerful heartbeat: the partnership of PUMA and the… »
It’s a series dedicated to London, celebrating its iconic landscape and the energy of the people who live there.
For its Fall/Winter 2025 campaign, Casablanca turns its gaze to the rhythms of everyday life in Japan.
Shot by Dutch photographer Paul Kooiker, the campaign shows Carlsen in pieces from the new line.
This is a collaboration built on a shared belief. Both Kobe and Barça are known for one non-negotiable thing: the relentless push to be better.
Bershka’s new collaboration with Von Dutch is a direct line to the era’s most iconic streetwear, a time defined by logo mania and a specific kind of celebrity swagger.
Julian Zigerli unveiled the video for his collaboration with Tom of Finland, “TOM ALL OVER MY BODY,” directed by Steve Marais.
Levi’s® has a new global campaign called “Icons,” and it stars two genuine originals: musician Shaboozey and chef Matty Matheson.
“Free Your Feet” is presented as an invitation. It is an invitation to feel the ground again, to reconnect with our bodies, and to make choices that consider our own health and the health of the planet.
Designed to provide stability, traction, and comfort even on challenging terrain, the shoe aims to give runners confidence with every step.
Tomas Pyzynski photographed by Lucas Lei and styled by Sergio Jiménez, in exclusive for Fucking Young! Online.
Designed by Eli Russell Linnetz in Venice Beach, California, the shoe arrives as part of the brand’s fifth anniversary Fall/Winter 2025 collection.
CDLP introduces its Fall 2025 Essentials Collection, a range of elevated wardrobe basics made from innovative materials.
On the eve of the US Open, the brand is paying tribute to iNovak Djokovic by turning its famous crocodile into a goat.
Loewe unveiled its Fall/Winter 2025 campaign photographed by Arnaud Lajeunie.
GRAMMY Award-winning artist Doja Cat has returned with a new single, “Jealous Type,” alongside its music video.
Salomon and Bodega have joined forces to redefine the XT-4 OG.
For LIVE FROM EARTH and Nike, the first official collaboration is a reason to throw a party
For those seeking to build an autumn wardrobe with pieces that last, this first look provides a strong and wearable starting point.
The British newcomer makes his breakout in The Institute, the gripping adaptation of Stephen King’s thriller, where he plays Luke Ellis.
Gentle Monster takes a fearless step with its 2025 BOLD Collection. The new designs feature an iconic bridge detail, creating a distinctive look that offers unique ways to style eyewear.
