adidas Primeknit Pureboost 2014
by Adriano Batista
Bringing together two of adidas’s latest running innovations has culminated in a performance-led shoe with style and finesse: the adidas Primeknit Pureboost.
The Pureboost tooling is the latest evolution of adidas’s high energy-returning BOOST™ technology and has been reengineered to bring the foot closer to the midsole, delivering the most comfortable ride yet for the runner. A stripped back outsole further enhances the responsiveness between foot and floor, and is striking in its minimalism.
Bringing Primeknit’s form-fitting upper to the Pureboost delivers further comfort and performance benefits – namely lightness and breathability – but it also continues an aesthetic theme of minimalism, delivering a sleek silhouette that looks as fast as it performs.
Executed in a classic blue with white highlights and 3-Stripes, the combination of tight and open knit executions adds subtle dimension, as well as support and breathability. Distinctly adidas, the external heelcage continues to serve from both performance and style perspectives, and comes individually numbered on the left lateral side.
Just 600 of the adidas Primeknit Pureboost will be released globally in select boutiques from May 17th.
Primary Bold
SS14 Menswear Trends
For its second year as Correspondent Designer, Les Benjamins closed Dubai Fashion Week with a new chapter titled “El Gringo”.
Oakley has unveiled its latest project with global football icon Kylian Mbappé, and it centers on a cool idea: artifacts from the future.
Y-3 returns with a campaign for its Fall/Winter 2025 collection, and it chooses a distinct voice to tell its story.
This has been a long-awaited offering for those who cherish the brand’s signature scents.
The fashion house Ami Paris has announced a new partnership, naming actor and singer Zhou Yiran as its Global Ambassador.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
LUMA Arles presents one of David Armstrong’s most ambitious posthumous exhibitions, drawn entirely from his estate.
Juwon photographed by Szymon Stępniak and styled by Helga Dubrovska, in exclusive for Fucking Young! Online.
PUMA’s Talon sneaker, first launched in 2004, is a relic from a specific time. It’s a shoe pulled from the archive, but its new collaboration with NO/FAITH Studios is about more than just nostalgia.
Rier unveiled its Winter 2025 campaign captured by the lens of Alessandro Furchino Capria and art-directed by Jérôme André.
Beyond Retro’s Fall/Winter 2025 collection, “Corporate Country Club,” is built on this idea of seasonal shift.
Gant’s Fall/Winter 2025 campaign finds its home in a familiar place: the worn-in booths and historic walls of a classic New York City restaurant.
For the Ann Demeulemeester Fall/Winter 2025 collection, creative director Stefano Gallici takes a visual journey.
MR PORTER introduces its Fall/Winter 2025 campaign with a clear focus: timeless pieces for the season ahead.
Mode Suisse proved itself, once again, to be a vital platform for Switzerland’s diverse and inspirational fashion community.
This season confirms SHOOP’s design approach. It draws from the everyday and reinterprets it through a poetic, modern lens, creating a language that joins the functional with the emotional.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists. Your perfect weekly soundtrack starts here!
The brand’s latest collection draws inspiration from a specific place and moment: the ‘UraHara’ movement of 1990s Tokyo.
Salomon ADVANCED exists in both the past and the future. It is a concept built on history, shaped by decades of trial and discovery.
The campaign, shot in the heart of Notting Hill, is a modern interpretation of Britishness, seen through the lens of Paul’s own curious spirit and his love for collecting the unexpected.
Vivobarefoot’s new campaign is not just about shoes. It’s about feeling. It begins with a simple, powerful idea: “Free Your Feet.”
For its Fall/Winter 2025 campaign, AMIRI turns its focus to a new brand ambassador: world champion boxer Saúl “Canelo” Álvarez.
LAZOSCHMIDL has released its eighteenth fanzine, a limited-edition publication that extends the story of its Spring/Summer 2026 collection.
SOREL is launching an exclusive collaboration with Aries, the cult London-based luxury streetwear label.
Carhartt WIP’s Fall 2025 campaign feels like a quiet shift. It’s not about grand statements or dramatic scenes. Instead, it turns its attention to the spaces in between: the small, ordinary moments that make up a day.
DSQUARED2 unveils its Fall/Winter 2025 campaign, featuring Irina Shayk or Victor Perez, and shot by Mert Alas and Marcus Piggot.
Handmade by Loewe’s artisans in their Barcelona studio, each piece is individual.
BEYOND RETRO launches the Pennate Bag, a tote made to be used for years, constructed entirely from pre-loved textiles.
Italian designer Giorgio Armani passes away at the age of 91, leaving an irreplaceable void in the fashion industry.
For Burberry’s Winter 2025 campaign, creative director Daniel Lee does something simple and smart: he brings the clothes back home.
