adidas Deerupt launch in Paris
by Fucking Young!
adidas Originals launches DEERUPT with an interactive event at the Carrousel du Louvre in Paris
This week saw adidas Originals take over the Louvre in Paris for two days of product launches and grid exploration all in the name of the DEERUPT, adidas’s brand new silhouette.
Linking up with several established Paris-based creators, who gave their own takes on the grid aesthetic through interactive workshops and a dynamic dining experience, adidas Originals kept the DNA of Deerupt as the centerpiece of an expansive spectacle. From a master class about virtual reality with Monochrome, a printing lab with Bureau Berger, a digital style session with Paul and Martin and live tattoos by Leo Gavaggio.
Guests were then introduced to the shoe by Nic Galway, adidas Originals Senior Vice President of Design, before being treated to an avant-garde menu constructed by culinary creatives Shay Ola, Jean Imbert and Dinara Kasko, where perception, taste and textures were disrupted during a three-course meal.
The music was another important key to the experience: Dure Vie, Myth Syzer, The Blaze, Justice and Brodinski capping off a frenetic few days for the release of adidas’ striking new sneaker in style.
Justice
Myth Syzer (Ichon & Bonnie Banane)
The Blaze
adidas Deerupt now available for 99,95€ at www.adidas.es/deerupt
Images courtesy adidas by Thomas Francius and Flora Metayer
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