Actor Freddie Fox launches The Definitive White Shirt in St James’s
by Adriano Batista
World-renowned actor Freddie Fox celebrates The Definitive White Shirt in St James’s. Freddie, currently starring opposite Rupert Everett in Neil Armfield’s production of The Judas Kiss appeared in a crisp white Jermyn Street shirt with an elegant backdrop of window displays designed by the shirt makers of St James’s to celebrate the definitive white shirt.
St James’s is home to the famous Jermyn Street, which boasts the highest number of world renowned shirt makers on one luxury shopping street, offering the best quality shirts worldwide. According to Richard Harvie, owner of Harvie & Hudson, “The white shirt remains the best seller in St James’s”. At Turnbull & Asser nearly half of all shirts sold, both ready to wear and bespoke, are white.
Popularised by the likes of award winning films James Bond, The Great Gatsby and television series Downton Abbey, the St James’s shirt makers offer a huge variety of white shirts, in the highest quality of cloths. Every design element of the shirt including collar, cuffs, buttons, shape and fit can be created to the specification of the most discerning gentleman. The secrets to many celebrated icons’ stylish looks come from their visits to the area from all over the world to have their shirts personally crafted.
A white shirt is synonymous with a message of virtue, precision and power; a bespoke white shirt from Jermyn Street can enhance and define the physique, allowing the shirt to fit all proportions perfectly, even taking into account the size of your watch. Customers often discover that after experiencing a made to measure shirt for the first time, they continue to invest in bespoke. Damien Whitmore the Director of Public Affairs and Programming, Victoria and Albert Museum says, “The white shirt represents the foundations of a man’s wardrobe and has been for centuries. It seems like such a simple item, but the details are what make it the very epitome of style and elegance.”
Royal Warrant holder Stephen Quin from Turnbull & Asser believes that “Every man should have at least three white shirts in their wardrobe”, with the best accessory to complement the white shirt being a silk tie.
Daniel Palillo Fall/Winter 2013
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Actor Freddie Fox launches The Definitive White Shirt in St James’s
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