Actor Freddie Fox launches The Definitive White Shirt in St James’s
by Adriano Batista

World-renowned actor Freddie Fox celebrates The Definitive White Shirt in St James’s. Freddie, currently starring opposite Rupert Everett in Neil Armfield’s production of The Judas Kiss appeared in a crisp white Jermyn Street shirt with an elegant backdrop of window displays designed by the shirt makers of St James’s to celebrate the definitive white shirt.
St James’s is home to the famous Jermyn Street, which boasts the highest number of world renowned shirt makers on one luxury shopping street, offering the best quality shirts worldwide. According to Richard Harvie, owner of Harvie & Hudson, “The white shirt remains the best seller in St James’s”. At Turnbull & Asser nearly half of all shirts sold, both ready to wear and bespoke, are white.
Popularised by the likes of award winning films James Bond, The Great Gatsby and television series Downton Abbey, the St James’s shirt makers offer a huge variety of white shirts, in the highest quality of cloths. Every design element of the shirt including collar, cuffs, buttons, shape and fit can be created to the specification of the most discerning gentleman. The secrets to many celebrated icons’ stylish looks come from their visits to the area from all over the world to have their shirts personally crafted.
A white shirt is synonymous with a message of virtue, precision and power; a bespoke white shirt from Jermyn Street can enhance and define the physique, allowing the shirt to fit all proportions perfectly, even taking into account the size of your watch. Customers often discover that after experiencing a made to measure shirt for the first time, they continue to invest in bespoke. Damien Whitmore the Director of Public Affairs and Programming, Victoria and Albert Museum says, “The white shirt represents the foundations of a man’s wardrobe and has been for centuries. It seems like such a simple item, but the details are what make it the very epitome of style and elegance.”
Royal Warrant holder Stephen Quin from Turnbull & Asser believes that “Every man should have at least three white shirts in their wardrobe”, with the best accessory to complement the white shirt being a silk tie.
Daniel Palillo Fall/Winter 2013
Light Test
actual
Actor Freddie Fox launches The Definitive White Shirt in St James’s
previous
Daniel Palillo Fall/Winter 2013
next
Light Test
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
A store should feel like it belongs. That’s the idea behind the newly reopened Camper flagship on Madrid’s Calle de Serrano.
Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
We caught up with Parcels in Paris to learn more about their new album.
The brand’s latest collection draws directly from its functional roots, reinterpreting the classic workwear that built its name for a modern audience.
The 36th edition of 080 Barcelona Fashion has announced its schedule, bringing together 24 designers and brands to present their new collections.
93 Sierra/Crosses has released its Fall/Winter 2025 collection, and it continues to build on the brand’s strong identity.
For its second year as Correspondent Designer, Les Benjamins closed Dubai Fashion Week with a new chapter titled “El Gringo”.
Oakley has unveiled its latest project with global football icon Kylian Mbappé, and it centers on a cool idea: artifacts from the future.
Y-3 returns with a campaign for its Fall/Winter 2025 collection, and it chooses a distinct voice to tell its story.
This has been a long-awaited offering for those who cherish the brand’s signature scents.
The fashion house Ami Paris has announced a new partnership, naming actor and singer Zhou Yiran as its Global Ambassador.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
LUMA Arles presents one of David Armstrong’s most ambitious posthumous exhibitions, drawn entirely from his estate.
Juwon photographed by Szymon Stępniak and styled by Helga Dubrovska, in exclusive for Fucking Young! Online.
PUMA’s Talon sneaker, first launched in 2004, is a relic from a specific time. It’s a shoe pulled from the archive, but its new collaboration with NO/FAITH Studios is about more than just nostalgia.
Rier unveiled its Winter 2025 campaign captured by the lens of Alessandro Furchino Capria and art-directed by Jérôme André.
Beyond Retro’s Fall/Winter 2025 collection, “Corporate Country Club,” is built on this idea of seasonal shift.
Gant’s Fall/Winter 2025 campaign finds its home in a familiar place: the worn-in booths and historic walls of a classic New York City restaurant.
For the Ann Demeulemeester Fall/Winter 2025 collection, creative director Stefano Gallici takes a visual journey.
MR PORTER introduces its Fall/Winter 2025 campaign with a clear focus: timeless pieces for the season ahead.
Mode Suisse proved itself, once again, to be a vital platform for Switzerland’s diverse and inspirational fashion community.
This season confirms SHOOP’s design approach. It draws from the everyday and reinterprets it through a poetic, modern lens, creating a language that joins the functional with the emotional.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists. Your perfect weekly soundtrack starts here!