A Nod to the ’90s: PUMA x Guizio
by Adriano Batista
PUMA and New York-based designer Danielle Guizio are back with a new collection for 2025. It is a capsule that pays respect to the style of the 1990s.
The heart of the collection is the PUMA H-Street sneaker, a retro running shoe. Guizio’s version uses a quiet palette of light beige, mixing airy mesh and fuzzy suede. It comes with two sets of laces (brown and neon green), letting the wearer change its feel. A small Guizio tag is the only hint of the collaboration.
The clothing side updates PUMA’s classic T7 tracksuit. In one version, the famous leaping cat logo becomes a bold stripe down the side of a navy blue set. Other versions in black and bronze use more subtle, tonal details. The line is finished with an active top and a skirt, adding a feminine touch to the sporty base.
The campaign itself draws from the feeling of ’90s fashion ads. They show the collection in moments of connection and ease, with a quiet sensuality. Check it out below:
The PUMA x Guizio collection arrives on September 20, 2025.
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