Finnish design is where everyone looks for the future of understated cool. We visited the design capital for an array of events and exploration. Aalto‘s s fashion events have become a focal point for the world’s fashion, clothing, and textiles industries, and Finnish influencers actively following it.

Highlights included a visit to the iconic Marimekko factory, the Finnish lifestyle design company renowned for its original prints and colors making up a unique identity. We also got a chance to relax and have drinks with Helsinki-based design studio focused Nomen Nescio known for its minimalistic aesthetics and values. In addition to discovering VAIN, an interdisciplinary design project by the Helsinki-based artist Jimi Vain, and Artworkwear by London-born Vyner.

“We feel very confident in continuing with the Fashion in Helsinki event again for next year. After the pandemic we can see there is a great demand for live events where the creativity of the fashion designers can real ly be experienced in a memorable way. We want to thank everyone taking part this year, the designers, audience and media.” says Miia Koski and Martta Louekari from Juni Communication, the organisation behind the event.

This year, the culmination of Fashion in Helsinki, focused on new innovations and young talent.  Highlights were a fashion show of five designers By Hinders, Hedvig, Latimmier, Sofi a Ilmonen and Rolf Ekroth, who presented their latest collections in a runway show in front of Finnish and international audience and media.

Photographer Marc Medina went backstage to capture a selection of the best menswear looks from young designers, in exclusive for Fucking Young! Take a look below: