Finnish design is where everyone looks for the future of understated cool. We visited the design capital for an array of events and exploration. Aalto‘s s fashion events have become a focal point for the world’s fashion, clothing, and textiles industries, and Finnish influencers actively following it.
Highlights included a visit to the iconic Marimekko factory, the Finnish lifestyle design company renowned for its original prints and colors making up a unique identity. We also got a chance to relax and have drinks with Helsinki-based design studio focused Nomen Nescio known for its minimalistic aesthetics and values. In addition to discovering VAIN, an interdisciplinary design project by the Helsinki-based artist Jimi Vain, and Artworkwear by London-born Vyner.
“We feel very confident in continuing with the Fashion in Helsinki event again for next year. After the pandemic we can see there is a great demand for live events where the creativity of the fashion designers can real ly be experienced in a memorable way. We want to thank everyone taking part this year, the designers, audience and media.” says Miia Koski and Martta Louekari from Juni Communication, the organisation behind the event.
This year, the culmination of Fashion in Helsinki, focused on new innovations and young talent. Highlights were a fashion show of five designers By Hinders, Hedvig, Latimmier, Sofi a Ilmonen and Rolf Ekroth, who presented their latest collections in a runway show in front of Finnish and international audience and media.
Photographer Marc Medina went backstage to capture a selection of the best menswear looks from young designers, in exclusive for Fucking Young! Take a look below:
The North Face and Comme des Garçons (CDG) are back for a second round, offering a unique collection that merges technical prowess with timeless design.
SHOOP’s latest collection, Spring/Summer 2025, is a harmonious blend of classic and contemporary design, inspired by the improvisational spirit of jazz.
DI PETSA’s Spring/Summer 2025 collection, titled “My Body is a Labyrinth,” is a bold exploration of vulnerability, desire, and the intricate journey of self-discovery.
Cotte D’Armes, the independent fashion label helmed by Clarence Ruth, returned to the New York Fashion Week stage with its Spring/Summer 2025 collection.
LUEDER’s SS25 collection delves into the medieval art of alchemy, exploring the transformative purification stage of Albedo, the second of four major stages of Magnum Opus.
MR PORTER and Enfants Riches Déprimés have joined forces to create an exclusive capsule collection that celebrates the brand’s unique and rebellious style.
Fresh off the heels of their “Reverse Engineering” presentation at New York Fashion Week, TOMBOGO has unveiled their latest must-have shoe: the Tabi Swiper Mules.
LOEWE Perfumes has partnered with the famous Spanish porcelain brand LLADRÓ to create a limited-edition collection of exquisitely crafted fragrance flasks.
Ann Demeulemeester sees a cultural project in the form of a visual diary curated by creative director Stefano Gallici with the release of the second edition of KIDS, following the popularity of the first chapter.
This alliance has brought to life a capsule collection of travel essentials that reflect the elegance, functionality, and athletic spirit of both brands.
The Luis Carvalho FW24/25 campaign, titled “Blossom,” was born from the energy of Tunis Fashion Week and takes place in the salt desert of Chott el Djerid, Tunisia.
With its combination of performance features and stylish design, the Salomon XA JUNGLE RIER is a must-have for anyone seeking a versatile and durable footwear option.
PUMA and KidSuper have teamed up once again to create a vibrant and playful new collection that blends PUMA’s athletic heritage with KidSuper’s unique artistic vision.
