Finnish design is where everyone looks for the future of understated cool. We visited the design capital for an array of events and exploration. Aalto‘s s fashion events have become a focal point for the world’s fashion, clothing, and textiles industries, and Finnish influencers actively following it.
Highlights included a visit to the iconic Marimekko factory, the Finnish lifestyle design company renowned for its original prints and colors making up a unique identity. We also got a chance to relax and have drinks with Helsinki-based design studio focused Nomen Nescio known for its minimalistic aesthetics and values. In addition to discovering VAIN, an interdisciplinary design project by the Helsinki-based artist Jimi Vain, and Artworkwear by London-born Vyner.
“We feel very confident in continuing with the Fashion in Helsinki event again for next year. After the pandemic we can see there is a great demand for live events where the creativity of the fashion designers can real ly be experienced in a memorable way. We want to thank everyone taking part this year, the designers, audience and media.” says Miia Koski and Martta Louekari from Juni Communication, the organisation behind the event.
This year, the culmination of Fashion in Helsinki, focused on new innovations and young talent. Highlights were a fashion show of five designers By Hinders, Hedvig, Latimmier, Sofi a Ilmonen and Rolf Ekroth, who presented their latest collections in a runway show in front of Finnish and international audience and media.
Photographer Marc Medina went backstage to capture a selection of the best menswear looks from young designers, in exclusive for Fucking Young! Take a look below:
Summer dressing should be easy, sharp when it needs to be, relaxed when it wants to be. MR PORTER’s High Summer Part 2 campaign gets that balance right.
We sat down with Pasqualetti the day after his show to discuss his creative process, how he approaches gender rules, and why being a young independent brand in Italy is no easy feat.
MARINE SERRE expands beyond clothing with the launch of MARINE SERRE MAISON, beginning with a collaborative tableware capsule featuring upcycled pieces from France’s historic Faïencerie de Gien.
For its Spring/Summer 2026 collection, QASIMI reflects on ten years under the creative direction of Hoor Al-Qasimi, honoring the legacy of the brand’s late founder, Khalid Al Qasimi.
Ann Demeulemeester’s Pre-Spring 2026 collection is about listening. The designer steps back, not to dwell on the past, but to let the house’s own history speak, then moves forward without force.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
